Social Media & Content Specialist – Inspire Outdoor Adventure

About the Role… Lead Macpac’s content across social, web, email and in-store channels. Craft engaging content, drive strategy, and bring our outdoor brand to life.

What You’ll Be Doing...

• Content Strategist : Collaborate with team on brand-aligned content that aligns with Macpac’s brand and business goals.
• Calendar Planner : Plan and deliver a rolling content calendar that supports campaigns, product launches, key partnerships.
• Storyteller & Educator : Create educational and inspirational content — helping customers adventure better, from gear advice to trail stories.
• Social Media Leader : Lead the social media strategy and execution across Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Cross-Team Collaborator : Work with in-house production, product designers, and eCommerce teams to ensure cohesive storytelling across every platform.
• Partnership Creator : Partner with brand ambassadors and outdoor partners to create authentic, engaging content.
• Performance Analyst : Monitor engagement, growth, and conversion metrics — and continuously optimise for impact.
• Brand Champion : Uphold Macpac’s brand voice and visual standards across all touchpoints.

What You’ll Bring

Why You’ll Love It Here

Ready to Lead the Adventure?  If you’re ready to take the next step in your marketing journey — crafting stories that inspire and leading a brand that stands for adventure, sustainability, and community — we’d love to hear from you.  Apply now and help us equip the world to adventure better.

Our Culture of Inclusion : Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.