Sales Manager - SEA

Overview

Join to apply for the Sales Manager - SEA role at Manuka Health .

We\'re looking for an ambitious Sales Manager to join our APAC team, growing our Southeast Asia market by sharing the magic of mānuka.

About us

Mānuka Health is a high performing team of 200 people and about 1.5 billion bees, working together to become the leading Mānuka honey company globally. At the heart of our collective effort is a culture of care. We care deeply about our people, products, consumers, communities, environment, and our impact on the world.

Our vertically integrated business starts at the source with a dedicated beekeeping and land management division, specialised extraction, processing, packing, and testing facilities, and highly experienced sales, marketing, operations, and leadership teams. Through our secure supply chain, rigorous quality control and collective expertise we produce and deliver our trusted New Zealand bee products to over 45 countries worldwide. We have an ambitious growth strategy to sustainably grow our business and New Zealand\'s Mānuka honey industry for the betterment of people and the planet.

About the role

We are looking for an experienced Sales Manager, based in our Newmarket office, to unlock new channels and retailers, drive performance and support and educate our consumers in the Southeast Asia region. As part of the wider APAC team you will lead the day-to-day relationship management of our SEA distribution partners while promoting, selling and securing orders from existing and prospective distributors.

Key responsibilities for the role

• Manage and grow distributor relationships across SEA, ensuring sales targets and market expansion are achieved.
• Develop and implement annual sales and marketing plans, collaborating with distributors to identify new retail opportunities.
• Coordinate between internal marketing teams and external partners to optimise in-market execution.
• Manage forecast accuracy, providing clear and well-organised numbers to internal teams to help ensure clear demand planning.
• Establish insights to support the annual sales strategy by monitoring competitor activities and performing market analysis.
• Create actionable market insights and collaborate well with internal teams on promotional activities to ensure maximum impact.
• Identify, evaluate, and select potential retailers and distributors.
• Foster strong relationships with key customers, ensuring timely fulfilment of commitments and effective resolution of any concerns that may arise.
• Promote our brand and product range by participating in trade shows, expanding our customer database.
• Identify customer training needs and understand how the various benefits of our product range may answer those needs.
• Design and deliver training—both in-person and online—to improve brand awareness, product knowledge, and drive sales.
• Collaborate with our relevant internal teams to ensure all registration and compliance requirements are met, promptly address non-compliance, and effectively implement regulatory changes as required.

Relevant skills and experience

Seniority level

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