Product Marketing Director - AI

Overview

Product Marketing Director - AI at Envato. Join to apply for the Product Marketing Director - AI role at Envato .

About Envato

At Envato, everything we do is about empowering creatives to thrive. We help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future. We’re a purpose-driven company with flexible, inclusive ways of working and a connected culture across our global team. Our values — Community Spirit, Build Our Future, Embrace Diversity, Make It Happen, and Make Envato Proud — guide everything we do.

You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.

About The Role

Ready to shake up the creative world with AI? This isn’t just another tech gig; it’s a chance to shape the future of creativity. As our Product Marketing Director for AI, you’ll be the voice of our most ambitious products, translating groundbreaking tech into must-have tools for millions of creative pros. You’ll partner with our AI team to launch products and craft compelling narratives that make them indispensable. This is a senior role with one direct report, leading go-to-market strategies and positioning our AI products to stand out in a fast-moving, competitive space. Your work will bridge complex tech and the real needs of our community, helping them fearlessly create in a world that’s constantly changing.

What You'll Be Doing

• Craft compelling, clear positioning and messaging for our AI and broader product portfolio.
• Lead the planning and execution of global go-to-market strategies, from major AI launches to product updates.
• Arm cross-functional teams with insights through product briefs, competitive analysis, and sales guides.
• Produce high-impact content—from case studies to demos—that positions Envato as a leader in creative tech and AI.
• Dive into market trends, buyer personas, and competitive landscapes to inform and refine our strategies.
• Integrate customer and market feedback into every launch and campaign.
• Represent Envato as a thought leader in the AI space at industry events and forums.
• Collaborate with Product, Design, and Engineering to ensure messaging is on point and launches are seamless.
• Define and track key metrics to measure the success of product marketing initiatives.

About You

Life at Envato

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