Senior Product Marketing Manager

Senior Product Marketing Manager at LawVu

We’re looking for an experienced Senior Product Marketing Manager who can combine insights, strategic thinking and go-to-market execution with hands-on content creation to drive impact. This role has strong emphasis on clear, high-quality content and enablement alongside core product marketing strategy, positioning and GTM capabilities.

You will be responsible for ensuring new and existing products are positioned clearly and are understood, adopted and loved by our global in-house legal audience. You’ll enable our Sales and CX teams with compelling assets, deliver product narratives that simplify the complex and bring our solutions to market with clarity and impact. This role is highly cross-functional : you’ll partner with product, marketing, customer success and leadership teams across our global business.

What you’ll do

• Develop and own value propositions, positioning and messaging that make our products clear and compelling
• Lead go-to-market execution for new products and features, defining success metrics and ensuring adoption and ongoing growth
• Partner with Marketing to create content and campaigns that drive awareness, demand and conversion
• Create scalable templates, processes and materials that empower Marketing, Sales, Partner and CX teams
• Build sales enablement and marketing assets— including demos, scripts, content and training — to drive impact across the buyer and customer journey
• Use data and insights to continuously refine messaging, content and GTM strategies
• Explore and leverage AI to improve the speed, quality and scalability of marketing content and processes

Required skills and experience

Preferred skills

Location

The preferred location for this role is New Zealand, Australia or United States.

Why LawVu?

At LawVu we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer the opportunity to get onboard a growth company early and participate in LawVu’s success through our incentive scheme. LawVu has rapidly expanding offices and our work environment encourages continuous improvement and future career development.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables us to better understand and serve customers and innovate successfully. From the moment you join, you’ll feel welcome and supported to do the best work of your life.

Values

Our core values are :

Inspire and delight — We take pride in what we do and go the extra mile to create experiences that inspire and delight our customers.

Move swiftly — We do what we say we will do, moving fast to get the right things done to make an impact.

No challenge is too big — With courage we embrace the challenge, learn from our mistakes and share the knowledge.

Take ownership — With every decision and behaviour, however big or small, we take ownership of its impact on our business.

Back yourself. Back others. — We strive to be supportive, honest people who respect each other and build a high level of trust to perform as a winning team.

Bring your woo — Woo is what energises us, brings us joy and makes us unique. We seek to create a safe environment that fosters bringing your whole self so you can thrive.

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