Brand & Trade Strategy Manager - Germ Protection

Brand & Trade Strategy Manager - Germ Protection

City : Auckland

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands.

Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the role

You will develop & implement local brand & category strategies with an emphasis on executing global marketing / trade marketing strategies with adaptations to suit the New Zealand consumer and trade dynamics.

This will focus on increasing Reckitt's instore presence across all categories, strengthening Reckitt brands with consumers, optimizing product assortment and promotional strategy and will achieve excellence through instore (4p) execution cross key customers / key accounts via local success models.Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.

Your responsibilities

Be responsible for the achievement of financial and market share targets for our Dettol & Harpic brands

Develop and execute the brand & trade strategy plan for your products in NS by working with global and local cross functional teams.

Develop & execute the channel and 4P strategy for your product / portfolio.

Lead the S&OP forecasting process for your portfolio, with particular focus on customer / channel inputs, including tracking of 4Ps by store format & retailer, outlook for next 12 months and gap filing initiatives.

Work directly with the ANZ supply team to ensure a strong service level for the supply of your brands in the NZ market.

Work with global & ANZ brand and category teams to develop and executive trade strategy plans for the portfolio.

Conduction detailed financial modelling and ROI analysis to support 4P strategy & implementation.

Work with category strategy team to identify key shopper insights and leverage them to dive the portfolio's brand & trade strategy plan.

Monitor market performance and ensure the successful implementation of plans.

Execute agreed product launches and deliver local BDI's.

Support the sales team in creating customer presentations and meeting customer review requirements.

Work with ANZ & global marketing teams to source & adapt global and regional creative and copy, such as voice overs for the NZ business and audience.

The experience we're looking for

Experience in a a blue-chip FMCG company with a proven track record of success with local retailers

Experience influencing and engaging key stakeholders in customer organisations

Functional experience in a mix of marketing, trade marketing, brand marketing & category roles

Results oriented - Tenacious and resilient, driven to acheive even when faced with obstacles

Strong communication, both written and verbal - Fluent in English

Strong understanding of sales and marketing strategy and planning issues

Strong financial acumen, comfortable and skilled in data analytics

Can develop forecasts, identify trends, monitor performance against KPI's & track spend budget.

Strong analytical skill with the ability to develop strategies, tactics & measureable implementation

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.

We have a range of other benefits in line with the local market.

Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.

For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.

You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'.

That's why we hire for potential as well as experience.

Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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