Head of On Premise Key Accounts

Overview

The Head of On Premise Key Accounts is a pivotal leadership role responsible for driving Red Bull’s growth and visibility in New Zealand’s On Premise landscape. This includes developing strategic partnerships with key accounts, optimizing distribution through our On Premise Distribution Partners, and ensuring flawless execution of our brand at bars, restaurants, cafes, and other social venues. If you’re a strategic thinker, a relationship builder, and passionate about leading high-performing teams to deliver exceptional results, this is your chance to make a lasting impact with a globally recognised brand.

Responsibilities

STRATEGY AND PLANNING

Align with HQ on strategy and customer priorities to drive growth. Identify key channels and customers to expand distribution and sales. Collaborate with Marketing to leverage consumer insights for national focus areas. Develop annual business plans, budgets, and activation strategies for accounts and partners. Oversee On Premise distribution strategy with leadership and cross-functional teams.

KEY ACCOUNT MANAGEMENT

Maximize customer performance through joint business planning. Acquire new customers in priority channels. Negotiate and manage partnerships that deliver mutual value. Ensure executional excellence by leveraging internal and external resources. Monitor performance and margins, taking corrective actions as needed. Coach and enable the National Key Account Specialist to deliver results.

DISTRIBUTOR MANAGEMENT

Understand NZ’s On Premise market and distribution landscape. Lead regular distributor meetings to align on strategy, KPIs, and opportunities. Set sales and execution targets for distributors and track progress. Provide training and coaching to distributor teams to improve performance. Implement systems to benchmark distributor performance and incentivize results.

TRACKING, ANALYZING, AND REPORTING

Measure success with data-driven tracking and reporting. Maintain Key Account Tracker and report on volume, distribution, and agreements. Provide monthly updates on reach and performance to local and global stakeholders.

LEADERSHIP AND TEAM DEVELOPMENT

Share best practices with local and global teams. Build relationships with key stakeholders and identify collaboration opportunities. Manage budget allocation for marketing and promotional tools. Develop and lead a high-performing, engaged team aligned with Red Bull values.

PEOPLE MANAGEMENT

Provide clear direction, leadership, and development opportunities for your team. Build a results-driven team culture and foster collaboration across departments. Use Red Bull tools to evaluate and enhance team performance.

Knowledge and Expertise

Your areas of knowledge and expertise that matter most for this role :

• 5+ years sales experience (within beverage industry is preferred)
• Experience in Key Account Management is preferred.
• Previous people management experience is preferred.
• Impactful track record in sales and trade marketing
• Can provide examples of working with a Field Sales Force to successfully execute in-field strategies.
• Highly effective sales and negotiation skills
• Excellent presentation skills
• Entrepreneurial approach and mindset
• Commercially astute with highly developed analytical skills
• Ability to develop and implement successful sales- and trade-marketing strategies
• Strong planning, prioritization and organisational ability

In return, Red Bull will offer you a competitive remuneration package. You will become an integral member of our high performing team and will receive world-class training and development opportunities. We are proud we have a supportive & inclusive team culture.

Our mission of Giving Wings to People and Their Ideas also extends to our team. Our people have the freedom to work on what matters in the way they want to. To ensure we give our people Wiiings we challenge everyone to develop towards mastery in their field and champion this by giving everyone rich job experiences and ongoing coaching and professional development opportunities.

Doing the right things has always been part of Red Bull’s DNA. This is demonstrated through our commitments to keeping our team safe, leaving our playgrounds better than we find them (sustainability) and ensuring we have the right 11 players on the field. We are a social organisation where global and local collaboration is expected and encouraged. Our people are empowered to work with professionalism, focus, responsibility, and passion as a Red Bull Entrepreneur.

Join us for your next adventure where you will be able spread your wings and realize your true potential. If this role energizes and excites you apply today to start your journey at Red Bull.

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