Senior Media Buying Executive, Toys

Overview

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do. This is core to our marketing principles and has led us to become one of the leading advertisers globally across a number of digital and social platforms, including being named the NZ Marketing Team of the Year at the 2025 Marketing Awards.

Our business is growing at a rapid pace, and so is our Digital team. This team is responsible for all of our media planning and buying for dozens of brands across multiple continents, making it an incredibly unique opportunity in New Zealand. Within this team we are recruiting for a Senior Media Buying Executive for our Toys business.

The Senior Media Buying Executive will run the paid media campaigns in Tier 1 markets like the USA for brands such as XSHOT, Mini Brands and Bunch o Balloons. ZURU is one of the biggest Toys distributors in the world so this presents an opportunity to run exciting market-leading campaigns for some of the biggest brands in the business on the world stage.

Our activity runs primarily across TikTok, Google, Meta and The Trade Desk. Our primary focus is to deliver exceptional campaigns on these platforms, working with the tech partners to get the most out of their products and our content to deliver efficient and effective media campaigns. There is room to test and learn on other platforms, e.g. Snap, but at its heart the role is looking for a candidate who wants to become the best of the best at winning on those core platforms.

Essential to success will be the relationships built with the multiple teams including Media Planning, Data & Analytics, Content and Global Marketing teams to ensure all campaigns ladder up and deliver on business objectives. All resource sits in-house at ZURU which is a fantastic platform to drive innovative, agile and effective work based on consumer insights and trends whilst learning from some of the brightest minds in the industry. The Buying team are also responsible for how these campaigns are reported on and how insights are surfaced across our brand and commercial teams to drive effective retailer conversations.

This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast-paced future-thinking global company. Most importantly we are looking for a candidate within the right personality and attitude who wants to roll their sleeves up, execute campaigns to the highest standard and strive for their work to make a true business impact. We can provide the support and training structures required to ensure the candidate delivers optimal results.

Roles & Responsibilities

• Create, oversee and execute digital paid amplification campaigns
• Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, The Trade Desk and other relevant platforms
• Work with an off-shore team in India on campaign execution
• Lead campaign delivery for Tier 1 markets (e.g. the US)
• Oversee campaigns for campaigns across all global markets and regions
• Utilise technology to automate and improve output
• Work collaboratively and progressively with tech partners
• Evolve the reporting structure and cadence delivered at a global level

Skills & Experience

Life at ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out lifeatzuru on Instagram or

WHAT WE OFFER

Culture for Growth