Senior Media Buying Executive, Toys

Overview

The Senior Media Buying Executive will run paid media campaigns in Tier 1 markets (e.g., the USA) for brands such as XSHOT, Mini Brands and Bunch o Balloons. ZURU is a large toys distributor, offering opportunities to lead market-leading campaigns on the world stage. The role focuses on delivering campaigns across core platforms with room to test others as appropriate.

The role works with in-house teams including Media Planning, Data & Analytics, Content and Global Marketing to ensure campaigns align with business objectives. The Buying team also reports on campaigns and surfaces insights to drive retailer conversations.

All resources are in-house at ZURU, enabling innovative, agile work grounded in consumer insights and trends.

Responsibilities

• Create, oversee and execute digital paid amplification campaigns
• Drive campaign execution to meet key performance metrics across Facebook, Instagram, Google, TikTok, The Trade Desk and other relevant platforms
• Collaborate with an off-shore team in India on campaign execution
• Lead campaign delivery for Tier 1 markets (e.g., the US)
• Oversee campaigns across global markets and regions
• Utilise technology to automate and improve output
• Work collaboratively with tech partners to maximise results
• Evolve reporting structure and cadence delivered at a global level

Skills & Experience

Life at ZURU

At ZURU, we cultivate a high-performing culture that focuses on excellence, learning, performance and continuous improvement, while having fun. We empower talented individuals to do their best work every day.

As part of a fast growth trajectory, there are opportunities to accelerate your career. We provide the support and training structures needed to achieve optimal results.

Get to know us by checking out @lifeatzuru on Instagram or

What We Offer

Job Details

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