Carl's Jr. Brand Manager

About us :

Restaurant Brands purpose is to be a thriving business built on brands that employees and customers love and trust. We have amazing global brands; KFC, Pizza Hut, Taco Bell and Carl’s Jr and have over 250 restaurants in NZ. We employ over 4,000 staff in NZ and serve over 60,000 customers a day! Restaurant Brands is listed in the NZ top50 index on the stock exchange and has offices in Australia, California and Hawaii. We have 3 core pillars that underpin our business, and these are our people, our planet and our food.

What the role involves :

Reporting to the Senior Marketing Manager, this is a great opportunity to work in a fast-paced environment and lead the Carl’s Jr. brand strategy. The Carl’s Jr. Brand Manager is accountable for the development and implementation of the full marketing programme and projects to achieve a commercially successful outcome.

• Contribute to the achievement of the brand’s business strategy and goals by providing specialist marketing advice and leadership to brand stakeholders
• In consultation with the Carl’s Jr. broader cross‑functional team, plan, implement and communicate marketing activities and product initiatives to our Restaurant teams on a regular basis to ensure integration and support for programs and initiatives
• Develop and manage the Carl’s Jr. Annual Brand Calendar and NPD pipeline to maximize sales revenue, cost of sales and profit ahead of our Annual Budget
• Maintain timelines and processes for the marketing calendar to ensure effective and timely development and execution of programs within defined budget constraints
• Co‑ordinate with other departments to ensure marketing and product initiatives are aligned with global brand strategic direction
• Effectively track marketing and product performance; gather consumer insights and analyses program effectiveness. Share findings with company leadership and other departments and integrate findings into future marketing activities and product initiatives
• Manage relationships with our Franchisor partner (CKE), external agencies and vendors to develop integrated customer communication materials. Whilst working collaboratively and professionally with internal customers; establish and maintain strong communication across the business

Skills and experience

What we can offer :

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