Digital And Programming Specialist

Join the Red Bull Media Network team and shape how the world sees Red Bull!

As the Programming Specialist, with the guidance of the Media Network Manager, you'll drive the strategy and activation of our owned platforms (Red Bull TV, redbull.com) and social channels (TikTok, Instagram, Facebook, etc.) to captivate and engage audiences.

All the responsibilities we'll trust you with :

DEVELOP LOCAL DIGITAL PROGRAM FOR RED BULL NZ

Collaborate with the Media Network Manager to create digital strategies aligned with Red Bull's global and local priorities.

Develop and activate platform-specific content plans to maximize reach and engagement.

Set clear targets, track performance, and optimise digital marketing activities.

Ensure consistent, on-brand messaging across all digital channels.

Manage the digital budget to maximise ROI and deliver best-in-class experiences.

Regularly collaborate with international teams to align on goals and timelines.

OVERSEE, EXECUTE, AND ANALYSE DIGITAL MARKETING IN NEW ZEALAND

Lead Red Bull's digital channels to engage target audiences and drive traffic to owned platforms (redbull.com & Red Bull TV).

Activate local digital projects, including event pages, campaigns, product launches, and editorial content.

Oversee local SEO, connected TV presence, and content production for social and digital platforms.

Manage publishing calendars and ensure high-quality, localised content.

Collaborate with global teams to align on strategy and share resources.

Report on project performance and results to key stakeholders.

IDENTIFY, ANALYSE, AND ALIGN DIGITAL TRENDS & TECHNOLOGIES

Stay ahead of digital trends and apply them to Red Bull NZ's strategy.

Align with global and local teams to integrate innovative approaches and emerging platforms.

Drive internal understanding of digital media and lead social innovation in the local market.

BENCHMARK BEST PRACTISE EXAMPLES IN AND OUTSIDE OF THE WORLD OF RED BULL

Develop and implement innovative digital ideas and activations that engage consumers with the product / brand on different digital platforms.

Your areas of knowledge and expertise that matter most for this role :

3–4 years of experience in Consumer Marketing, Digital Media, Social Media, or Interactive Marketing, ideally in a multinational environment.

Strong expertise in web, social, and digital media with excellent attention to detail.

Knowledge of digital production across mediums, including event and live content creation.

Deep understanding of online consumer behaviour and strategies to engage audiences.

Strong grasp of paid, earned, and owned media, with knowledge of digital marketing and advertising trends.

Proficient in brand marketing and executing digital campaigns across various media channels.

Excellent verbal and written communication skills with the ability to influence, negotiate, and connect with diverse audiences.

Experience with CMS, web traffic analysis, audience targeting, and reporting.

Proven organisational, project management, and budgeting skills.

Sharp awareness of digital trends and strategies for driving online Word of Mouth.

University degree in Marketing, Communications, Digital Media and / or equivalent experience.

In return, Red Bull will offer you a competitive remuneration package.

You will become an integral member of our high performing team and will receive world-class training and development opportunities.

We are proud we have a supportive & inclusive team culture.

Our mission of Giving Wings to People and Their Ideas also extends to our team.

Our people have the freedom to work on what matters in the way they want.

To ensure we give our people Wings we challenge everyone to develop towards mastery in their field and champion this by giving everyone rich job experiences and ongoing coaching and professional development opportunities.

Doing the right things has always been part of Red Bull's DNA.

This is demonstrated through our commitments to keeping our team safe, leaving our playgrounds better than we find them (sustainability) and ensuring we have the right 11 players on the field.

We are a social organisation where global and local collaboration is expected and encouraged.

Our people are empowered to work with professionalism, focus, responsibility, and passion as a Red Bull Entrepreneur.

Join us for your next adventure where you will be able spread your wings and realise your true potential.

If this role energises and excites you apply today to start your journey at Red Bull.

You warrant that :

You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.

You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act

All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true, accurate and complete.

You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.

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