Customer Insights Analyst

Farmers is one of New Zealand's most iconic retailers, proudly serving Kiwis for over 110 years.

Known for our quality products and inspiring in-store experiences, we're equally proud of the dedicated people behind the scenes who ensure our systems and processes reflect best practice and keep us moving forward.

We're now looking for a

Customer Insights Analyst

to join our Business Insights team.

Reporting to the Finance & Insights Manager, this role will turn complex data into meaningful insights on consumer behaviour, helping shape marketing strategy and business decisions at every level.

Your primary focus will be delivering accurate, timely data to support targeted marketing campaigns and reporting on outcomes.

You'll also deep dive into promotional data to uncover customer behaviours and share these insights with our Marketing and Buying teams.

Expect a collaborative, fast-paced, and inclusive environment where no two days are the same.

Key responsibilities include :

Translating data into compelling insights that drive decision-making.

Deep diving into promotional data to identify customer behaviours, then using storytelling with data to share actionable insights with the Marketing and Buying teams.

Developing and publishing focused reports, including inputs for Board and leadership teams.

Building and maintaining data assets using the Farmers Club loyalty database to generate insights.

Supporting the wider marketing team with analytics for campaign planning, execution, and measurement.

What you'll bring :

Experience as a Customer Analytics Specialist, Marketing Analyst, or in a similar role.

Strong background in business intelligence and data analysis, with advanced technical skills in Excel, and experience extracting data using tools like Power BI, and possibly SQL

Ability to interpret, manipulate, and present data clearly and effectively.

Confident communication and stakeholder management skills, with the ability to engage and influence across both business and technical teams.

What's on offer :

A fantastic opportunity to join a well-known New Zealand retail brand

A generous staff discount package across the Farmers and James Pascoe Group

Ongoing training and development to help you achieve your career objectives

Free onsite parking

Discounted barista coffee and food options available at the onsite cafe

We're looking for someone who can do more than analyse numbers—you'll bring the data to life, tell the story, and influence the decisions that shape our future.

Job level(s) + 1-3 years relevant experience, 3-7 years re...

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