Digital Brand Manager

Overview

Digital Brand Manager

– 1-year Fixed Term, full-time position offering competitive remuneration and comprehensive benefits

Location :

New Zealand - Palmerston North, Hamilton, or Wellington (Upper Hutt)

Work Environment :

Join a supportive and collaborative team culture

Career Growth :

Develop your expertise within a thriving and expanding industry

Professional Development :

Gain valuable experience in a dynamic and evolving role

The Digital Brand Manager will lead the business's digital transformation by developing and delivering the digital marketing strategy across website, social, email and paid media, champion the customer experience and work with Marketing, Sales, IT, Technical and Regulatory teams to create and implement digital plans that support brand and business objectives.

Key responsibilities

Own digital strategy and campaign delivery for the Livestock Business Unit, including channels, content and tactics

Drive market-share growth, sustainable sales and profitability using insight into company strategy, customer needs and market trends

Manage advertising and marketing budgets and lead product / range improvements and new-product introductions

Collaborate with Brand Managers to identify cross-portfolio opportunities and maximise results across Livestock brands

Operate effectively in a matrix environment with local, regional and global teams (sales, customer services, R&D / technical, finance, procurement, supply chain)

What You Will Do

Other Responsibilities include, however not limited to :

Lead the digital strategy aligned to brand and business plans

Deliver digital marketing across website, SEO / SEM, email, social, influencer and paid channels

Improve website UX and oversee development of digital applications

Define social media strategy and run digital activations for trade and consumer events

Plan and run lead-generation and lead-management campaigns

Mentor the marketing team and oversee creative asset production with a customer-journey focus

Report campaign performance against KPIs and ROI and help manage marketing spend

Brand Management

Lead marketing initiatives and develop brand plans for assigned ranges that support company strategy and drive sales

Use market research to inform strategy and evaluate campaigns

Identify cross-portfolio opportunities with BioPharma, Identification and Technology teams

Own product management : liaise with Technical / R&D on pipeline, champion range improvements and new product introductions and contribute to product evaluation

Digital

Coordinate marketing activity with sales, key accounts, agencies and internal teams and manage creation of marketing materials (advertising, POS)

Lead sell-in promotions, support trade and consumer events and capture customer insight with the sales team

Keep current with marketing trends, leverage digital platforms and develop influencer campaigns with industry groups

Maintain promotional spend within budget and forecast variances

What You Must Have

Proven experience developing and executing digital strategies and multi-channel campaigns

Up to date with digital marketing trends, measurement and optimisation best practice

Experience with email automation platforms (eg Salesforce Marketing Cloud)

Skilled in setting KPIs, monitoring performance and optimising campaigns

Experience in Animal Health or knowledge of agriculture / farming systems preferred but not essential

Strong collaborator, able to work across departments and demonstrate leadership competencies

Creative flair with excellent written and interpersonal communication skills

Able to manage multiple projects and meet tight deadlines

Analytical and logical problem-solving skills

What You Can Expect

Work autonomously whilst being supported, encouraged and being part of a trusted Global leading Animal Health organisation

Exposure to upskill and develop in your role

Flexibility and opening doors to other opportunities and skillsets

Joining a collaborative team of likeminded individuals

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together.

The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment.

We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Required Skills

Brand Management

Corrective Action Management

Creative Campaign Development

Data Analysis

Digital Marketing

Healthcare Marketing

Influencer Marketing

Interpersonal Relationships

Inventory Management

Legal Compliance

Market Analysis

Marketing Budget Management

Marketing Mix

Marketing Planning

Marketing Strategy Implementation

Market Research

Operational Excellence

Procurement

Product Development

Product Management

Project Management

Retail Inventory Management

Sales Optimization

Strategic Planning

Preferred Skills

Current Employees apply HERE.

Current Contingent Workers apply HERE.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities.

All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.

No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

Where agency agreements are in place, introductions are position specific.

Please, no phone calls or emails.

Employee Status :

Temporary (Fixed Term)

Relocation : VISA Sponsorship :

Travel Requirements :

Flexible Work Arrangements :

Hybrid

Shift :

Valid Driving License :

Hazardous Material(s) :

Job Posting End Date :

11 / 7 / 2025

A job posting is effective until 11 : 59 : 59PM on the day BEFORE the listed job posting end date.

Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID : #J-

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