When you join Moët Hennessy (MH), you embark on a career journey with the leaders of luxury wines, champagnes, and spirits within the LVMH Group. You’ll drive your own career within a passionate and diverse workforce that spans four generations and combines a wealth of roles and capabilities. The spirit of conquest and enduring savoir-faire of our bold founders, past and present, will unleash your creativity and inspire you to shape the next chapter in our timeless story. As part of our engaged community around the world, and through the commitments of our global program, Living Soils Living Together, you will help us build a sustainable legacy for our planet and for generations to come. Enter a world of possibilities, and unlock career potential across across our 27 Maisons, and the global reach of LVMH.
Together with our dynamic teams, you’ll bring to life the unique values that define our collective journey : sharing, elegance, epicureanism, integrity, and a spirit of conquest .
If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, Moët Hennessy is where you’ll flourish.
Overview of the position
Working with the luxury spirits brand Hennessy, and prestige whiskies across Glenmorangie & Ardbeg (rarities only), the Assistant Brand Manager – Hennessy & Prestige Spirits will assist in the development and implementation of the vision set for the brands and contribute to increasing market share.
This role supports the Brand Manager – Hennessy and the wider spirits team on Prestige Spirits.
Job responsibilities
How you will contribute…
Brand Planning and Management
- Assist the Brand Manager in the preparation of the annual Brand Plan contributing the strategic communications and activation initiatives for the brands.
- Assist the Brand Managers with the implementation of Communication, partnership, PR, trade activation and event activities
- Take a leading role on the briefing, planning and measurement of the brand’s owned media platforms, across digital and traditional channels.
- Be the brand gate keeper in supporting & assisting the Customer Marketing team and sales teams to deliver best in class activations in the trade
- Manage the brands value added packs, point of sale material
- Assist the Brand Manager in all other aspects of brand management
Trade Activation
In conjunction with Customer Marketing, lead in the development of activations targeting Hennessy’s core target consumersSupport in identifying channels and occasions for growth and articulating and executing value add offers for our customers and consumersManage and control A&P ensuring due compliance and best practice from budgeting, creation of purchase orders to receipting and monthly control meetings with the finance team.Understand and master all processes impacting the brand A&P control from creation of new vendors, compliance guidelines and IT tools.Understand the brand’s P&L foundationsBusiness Assessment
Regular analysis and review of brand Communications / PR performance (including trade time), ensuring clear understanding of opportunities and threatsRegular analysis and review of brand performance, ensuring clear understanding opportunities, threats & competitor strategiesAssist brands team with the preparation of monthly reviews that will include internal sales data, market scan data and any other relevant research available.Assist Brand Managers to review sales forecasting and interact with the supply chain team and sales to assist where actions may be required to optimize supplyAssist Brand Managers in the management and monitoring of clearance lines – correct classification of stock and plan activated to exhaust old linesReview POS and promo pack inventory levels and provide recommendations for optimization at agreed intervalsLead the understanding of the New Zealand spirits category in conjunction with the Insights leadManage the interpretation of the spirits brand plans into applicable plans and priorities for New Zealand and plan activations throughout the calendar yearLead the execution of these plans (ATL & BTL) in New Zealand in conjunction with Customer Marketing and the New Zealand Sales teamManage the NZ A&P budgetsProfile
We are looking for unique and amazing talent. Join us if you have…
Education
Marketing Degree or Business Degree with Marketing electives is preferredLanguages
Mandarin Spoken / Written (a strong plus but not required)Experience
Previous marketing experience is essential with at least 1 year in an assistant brand management roleHaving worked with Luxury brands and, or wines & spirits will be an advantage.Technical Skills :
Excellent creative and strategic thinking skillsSuperior numerical and statistical skillsGood planning, implementation, presentation and negotiation skillsGood networking, influencing, and communication skillsBe proficient in analysing data and translating it to simple and compelling insightsApply critical thinking and be problem solving orientedHave a commercial and customer understandingDeliver on time with attention to detailBe a focused project manager and simplify complexityPersonal & Interpersonal Skills :
Be passionate about our brands and dare to think big, bright and beautifulEmbody the values of elegance, trust, loyalty and generosityEnjoy working with different stakeholders and involve them in the projectsHave an entrepreneur approach to business and a go-get attitudeHave an optimistic approach to life, resiliency and empathy topped with a sparkle of creativityReady for a world of possibilities? Discover Moët Hennessy today!
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
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