Senior Media Planning Executive. Toys

At ZURU, we pride ourselves on placing innovation and excellence at the heart of everything we do.

This is core to our marketing principles and has led us to become one of the leading advertisers globally.

We were recently named the Marketing Team of the Year at the

• NZ Marketing Awards.

About ZURUZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation.

Our brands reflect this vision : ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today's consumers.

Founded in

As one of the world's largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers.

Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

Position Impact

The Senior Media Planning Executive will own media planning across the ZURU Toys brand portfolio, driving innovation, planning excellence, and performance impact.

Our work primarily runs on TikTok, YouTube and Meta, and we are excited to explore opportunities within The Trade Desk, Snapchat, retail channels, and more.

You will develop and implement new processes and audience frameworks, build best-in-class planning practices, and collaborate with the Media Buying, Data and Analytics, and brand marketing teams to ensure all campaigns lift business objectives.

Roles & Responsibilities

Lead media planning for assigned brands within the ZURU Toys portfolio, ensuring strategies are insight-driven, effective, and aligned with brand objectives.

Deeply understand each brand and its customers so that campaigns are rolled out effectively in multiple markets.

Manage relationships with Media Buying, Data, Global and Local teams to ensure alignment across campaigns and consistency in execution.

Adopt a test-and-learn mindset to explore new opportunities across platforms, audience frameworks, and content approaches that enhance overall media performance.

Collaborate closely with tech partners to identify new capabilities and drive continuous improvement in campaign planning and measurement.

Support the evolution of the reporting structure and cadence delivered at a global level.

Liaise and grow relationships with key stakeholders to develop and feed insights back into the business to enable ZURU Group to level up its approach to media and strategy.

Drive the agenda for a cohesive ZURU Toys Media and Marketing team flow for optimum collaboration both locally and internationally, leveraging partners to build the knowledge base of wider marketing teams.

Skills & Experience

3+ years' experience in Digital Marketing or Media.

Experience working with Google, TikTok and Meta ad products is optimal.

Openness to listen, learn and adapt to always do better.

Comfortable sharing opinions in a productive manner.

Ability to multi-task, take initiative, prioritize, stay organized, and manage time effectively.

Thrives in a fast-paced environment.

Displays bias to action, moving from insight to execution as quickly as possible.

Willingness to take responsibility and be accountable for the work of the team.

Always puts the team first.

At ZURU, we cultivate a high-performing culture that encourages excellence.

Our team works toward ambitious goals, learns, performs, and improves together, all while having fun.

We empower talented individuals to do their best work every day, and we encourage all team members to invest in their wellbeing by providing a wide array of benefits and tools.We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses.

These tools assist our recruitment team but do not replace human judgment.

Final hiring decisions are ultimately made by humans.

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