Brand Marketing Executive, Pet

Bring your marketing magic to one of the world’s fastest-growing pet treat brands!

Join BONKERS, the fastest-growing pet treat brand in the world, ranked #1 on TikTok and recognised with 17 global awards. We’re looking for a proactive, creative, and detail-obsessed Marketing Executive to help us go even bigger. This role is based in Auckland, with global responsibilities and collaboration across the UK, Europe, New Zealand, and Australia.

Overview

At BONKERS, we’re the fastest-growing pet treat brand in the world, ranked #1 on TikTok, and recognised with 17 global awards. We’re on the hunt for a proactive, creative, and detail-obsessed Marketing Executive to help us go even bigger. You will play a key role in scaling BONKERS globally, helping us win over pet lovers across the UK, Europe, New Zealand, and Australia. You’ll sit at the heart of our NZ hub alongside the Head of Marketing, while reporting directly to our Senior Marketing Manager in Los Angeles. You’ll be the go-to for bringing our global strategy to life in local markets — ensuring every campaign, launch, and piece of content feels fresh, relevant, and totally BONKERS.

Working globally but based in Auckland, you’ll collaborate with our global and North American teams to drive localisation, creative adaptation, and on-the-ground execution that connects with pet parents in their own language and culture. This role suits someone who thrives in a fast-paced, high-growth environment and wants to see their work make a real global impact across multiple countries.

Responsibilities

• Primary support for executing global marketing activity in UK, Europe and ANZ, adapting assets and brand strategy for cultural nuance and language while maintaining brand consistency
• Collaborate with agencies, translators, and internal stakeholders to adapt global ad creative for local audiences through translations and transcreations across channels such as Meta, TikTok and YouTube
• Work closely with the brand team on the localisation of social and influencer campaigns, as well as NPD and tentpole moments throughout the year
• Support in identifying and managing local influencer / creator partnerships in Europe & ANZ (working with global team on strategy)
• Execute e-commerce and retailer website requirements for UK, Europe and ANZ markets, working with the global team
• Own timelines and update the global launch calendar for new retailer or new product launches across Europe and ANZ
• Provide feedback on market insights from consumer trends and competitor activity in your markets
• Organise and send monthly marketing updates to key retailers in Europe and ANZ
• Support the Senior Marketing Manager with tracking local campaign budgets, invoices, and spend reconciliation
• Liaise with sales / commercial teams in Europe & ANZ to ensure marketing campaigns align with retail calendars and trade activity

Skills & Experience

Life at ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction). Known for cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in more than 30 global locations, continuing to grow as a fast-moving, disruptive company.

We cultivate a high-performing culture that encourages excellence. Our team works toward ambitious goals, learning, performing, and improving together, while having fun. We empower talented individuals to do their best work every day.

You get out what you put in at ZURU. You are responsible for driving your own career, and we provide the platform to achieve it. As ZURU grows rapidly, there are opportunities here you won’t find elsewhere.

Get to know us at @lifeatzuru on Instagram or zu ru.com.

What We Offer

ZURU – Reimagining tomorrow

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