Marketing And Social Media Manager

Overview

What you will be doing – We are seeking an experienced Social Media & Marketing Manager to join our AKL Marketing team and become the 'go-to' for some of our essential customer facing business units.

If you're looking for the next step in your career with more autonomy and the opportunity to flex more of your skills, then this could be your next move.

In this role you'll be responsible for delivering successful Social Media thinking and Marketing Management that meets our customers' needs and achieves our key metrics - working smarter to deliver meaningful connections with our key audiences across relevant channels.

To achieve this, you'll be working with internal stakeholders, external agencies and partners to create and bring alive marketing activity and campaigns that deliver the results.

You will be an ambassador for AKL ensuring that the work you develop meets our high standard of quality.

Responsibilities

Effectively manage all social media platforms on a day-to-day basis, ensuring the execution of key social media campaigns - you'll need to be as comfortable with the backend of the platforms as you are with the front.

Develop and implement our social media strategy - managing channels, understanding the audience data, developing content, scheduling and posting, providing operational support and tracking the results.

Use analytics and performance measurement tools to monitor, refine, and evaluate the effectiveness of social and marketing programs, optimising results

Keep a watching brief for ways we could improve - optimising social media platforms and ensure we are 'culturally' relevant within our brand guidelines

Develop and execute the marketing requirements for a selection of business units with a cohesive strategy and a marketing communications plan across owned, earned and paid channels

Actively collaborate with internal and external stakeholders to build strong relationships

Collaborate with the wider marketing team, our design and UX specialists and external agency partners to produce fully integrated campaigns from concept to final execution

Plan, manage, and execute marketing projects within budget and on time

Improve audience reach and engagement to deliver and drive business performance.

Ensure alignment with brand guidelines and actively seek to enhance the ongoing evolution of the brand strategy

What you'll bring to the role

At Auckland Airport, we are a busy hive of activity, and a lot of what we look for is how you would align with our AKL values All In | Tatou tatou – How we feel, Know How | Kokiri Tahi – How we think and Let's Go | Karawhiua – How we act.

To ensure your success in this role, you will need :

3-5+ years Marketing experience – strategy, planning, execution, measurement of campaigns, plus 3+ years' experience in creating, developing and managing social media content

Strong copywriting skills, excellent attention to detail and time management.

Adaptive and flexible to the changing circumstances of a 'live' day to day operation – calm under pressure.

Effective collaboration and stakeholder management skills as well as the ability to build and maintain strong, positive relationships

Exceptional communication skills, including the ability to confidently present ideas to all stakeholders

Curious and interested in sourcing and activating relevant Customer insights- either from our own data sources or externally

Experience in social media content creation and management

Good working knowledge of technical digital marketing

Technical knowledge including Meta Business, Instagram Insights, Google Analytics and Adobe CC

Experience with Google Analytics, coupled with the ability to create and understand reporting

About us

From the arrival of the Tainui Waka into the Manukau Harbour, Auckland Airport has always been a place of journeys.

We stand proudly as the gateway to Aotearoa, welcoming travellers beginning their journeys, farewelling Kiwis to new destinations, connecting businesses and workers to new opportunities, and celebrating partners and investors who back us along the way.

We have ambitions to be a global hub and a comprehensive development programme to deliver this vision.

With so many moving parts to keep the airport precinct running, it's our collaboration and passion that keeps everything together.

This is what our culture and heritage have been built on.

When you work with us, you'll share our ambition to be a great New Zealand business, and one that's making a strong contribution to the wellbeing of our communities and economy.

We are working for New Zealand.

We are a diverse and inclusive workplace and welcome people from all walks of life.

Our values weave us together.

They're what we stand for, who we are and how we act.

Apply

If this role sounds like you, we'd love to hear from you.

Click the Apply button now.

Please note that applications will be reviewed continuously throughout the recruitment period, and appointments may be made before the official closing date of the advert.

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