Marketing Manager Anz

Add expected salary to your profile for insightsGolden State Foods is a market leader in the manufacturing of food service products to the global market with headquarters in California, USA.

GSF is values-based with proven performance in superior quality, innovation and customer service.

Established in 1947, GSF currently services 100+ leading brands (125,000+ restaurants / stores) from its 50+ locations on five continents.

Our core businesses include processing and distribution of liquid products, protein, produce, dairy and other services.

The company employs approximately 6,000 associates and is 100 percent management-owned and run.

Golden State Foods also operates a national non-profit organization, the GSF Foundation.GSF International Business Group has manufacturing and sales operations in New Zealand, Australia, China and Egypt supplying food service customers across these regions.Groenz is a New Zealand based liquid products business with a manufacturing facility based in Wellington and its Head Office in Wiri, Auckland.

The Groenz business produces and exports product to Australia and the Pacific Islands as well as servicing the local NZ market.GSF Fresh NZ produces a selected range of fresh produce lines, predominantly for the QSR and Retail sector.Our ValuesTreat others like you want to be treated.Make the best product.Give the customer the fair deal.Maintain the highest standardsAt Groenz we believe that people are what makes the difference between success and failure.

We have an inclusive culture and encourage our people to have a voice and treat the company like they would if it was their own.Groenz is entering an exciting phase of growth with huge potential for you to come in and really make their mark.We are looking for someone to join the team who believes in collaboration, open and transparent communication and is not afraid to get into the trenches from time to time.

We are a tight knit team who don't take ourselves too seriously but are uncompromising when it comes to meeting the needs of our customers, doing what's right and delivering results.The RoleThe Marketing Manager is a critical part of the GSF / Groenz Leadership Team, responsible for the Marketing functions across Groenz ANZ and GSF Fresh NZ.Key ResponsibilitiesLeadership

• Lead and mentor the Marketing Specialist focusing on engagement and GSF values
• Set clear KPIs and conduct regular review meetings
• Work successfully and collaboratively as part of the wider Groenz and GSF Fresh senior leadership team.
• Build strong relationships with all departments across GSF Fresh & GroenzMarketing Strategy and Brand Management
• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Review, refine, and execute the brand strategy to ensure consistency and market relevance.
• Oversee packaging, product positioning, and brand messaging.
• Ensure brand integrity across all communication channels.
• Define and develop a market research program to support strategy and product developmentDigital Marketing and Content Creation
• Manage and optimize the company's websites, ensuring up-to-date and engaging content.
• Develop and execute digital marketing campaigns, including SEO, social media, and email marketing.
• Monitor website analytics and adjust strategies to improve engagement and conversion rates.
• Collaborate on the creation of marketing and advertising materials.
• Manage and develop GSF brands to increase business profitability
• Manage budgets and ROI reportingo Develop tools to manage and report on spend with a ROI focuso Develop pricing and promotional strategies to increase sales and profitso Manage sales and marketing associated costs within agreed budget parametersProduct Development
• Own the overall NPD process
• Collaborate with R&D and production teams to identify and launch new product opportunities.
• Create and manage a new product pipeline setting clear priorities, timelines and go / no-go decision-making criteria.
• Develop go-to-market strategies for new products, including launch campaigns and promotional activities.
• Manage the product deletion process to ensure no unnecessary range proliferation and to achieve optimum profitability and factory efficiency.
• Conduct ongoing market analysis to identify trends, opportunities, and competitive threats.
• Gather and analyze customer insights to inform marketing and product development strategies.
• Keep up with industry trends and ensure marketing efforts align with end user preferencesTrade Shows
• Plan, coordinate, and execute participation in industry trade shows and promotional events.
• Develop event marketing strategies to maximize brand visibility and lead generation.
• Ensure high-quality presentation and brand consistency at all events.
• Maximise the ROI through strategic selection of events / shows and creative and targeted use of products.Qualifications, Experience and Skills
• Relevant tertiary qualification in Marketing
• A minimum of three to five years in a senior Marketing role preferably in FMCG and / or Foodservice
• Digital Marketing and Communications experience
• Experience leading diverse teams
• Experience in successfully creating and managing email and social media marketing campaigns
• Excellent oral and written communication skills
• Able to work cross functionally and bring people together with a shared vision
• Strong research and analytical skills including Google analytics, Adwords and other relevant sites
• Excellent content planner, creator and editor across all digital mediums including blogs, forums, videos and graphics
• Thinks creatively and innovatively
• Able to prioritise own workload and work to deadlines
• Skilled in budget management and ROI reporting
• Proven ability to direct and manage third party suppliers
• Strong execution capabilities and attention to detailIf you believe you have the experience and skills, and our values align with your personal values, pleaseapply on-line now!

Applications will only be accepted from individuals who are currently eligible to work in New Zealand.To learn more about Groenz Limited and GSF Fresh New Zealand Limited, please visit our websites at / do your skills match this job?

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