Senior Marketing Automation Manager - 12 Month Fixed Term

OverviewSenior Marketing Automation Manager - 12 Month Fixed Term.

Lead a small, high-performing team to execute Lotto NZ's marketing automation strategy across a range of digital channels.

You'll be the business lead for the Salesforce platform including Marketing Cloud and Data Cloud, using data-driven insights to create customer interactions that enhance personalization, improve engagement and drive commercial outcomes.

This role blends creativity with precision, champions a test-and-learn culture, optimises communications for engagement and results, and ensures every touchpoint reflects Lotto NZ's commitment to safe, responsible gaming.ResponsibilitiesLead a small, high-performing team to deliver Lotto NZ's marketing automation strategy across digital channels.Act as business lead for Salesforce Marketing Cloud and Data Cloud.Use data-driven insights to create personalized customer interactions, improve engagement, and drive commercial outcomes.Champion a test-and-learn culture; optimise communications for engagement and results.Ensure all touchpoints reflect Lotto NZ's commitment to safe, responsible gaming.Collaborate with stakeholders in digital marketing and analytics; translate business needs into technical solutions.Support campaigns, customer journey planning across multiple touchpoints and new programmes of work.QualificationsExperience implementing marketing campaigns using enterprise-level marketing automation platforms (Salesforce, Adobe, Marketo, Braze).

Strong data-oriented mindset; deep understanding of data use in marketing automation.Proven expertise with Salesforce Marketing Cloud and Data Cloud; track record of data-driven, personalized campaigns.Detail-oriented with strong communication skills; strong email creative and copywriting skills are a plus.Experience managing teams; ability to translate business needs into technical solutions; collaborate with analytics, digital teams, and agency partners.Balanced strategic thinking with hands-on execution; comfortable leading customer experience innovation initiatives.DetailsSeniority level : Mid-Senior levelEmployment type : Full-timeJob function : Marketing and SalesIndustry : Retail

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