Senior Marketing Automation Manager - 12 Month Fixed Term

Senior Marketing Automation Manager – 12 Month Fixed Term

Your Day-to-dayLead a small, high-performing team to execute Lotto NZ's marketing automation strategy across digital channels.

Act as the business lead for the Salesforce platform, including Marketing Cloud and Data Cloud, using data-driven insights to enhance personalization, improve engagement and drive commercial outcomes.

Champion a test-and-learn culture, optimise communications for engagement and results, and ensure every touchpoint reflects Lotto NZ's commitment to safe, responsible gaming.

Your TeamWork with two direct reports – a Marketing Automation Specialist and a Marketing Cloud Administrator – and collaborate with the Digital Marketing Head on marketing campaigns, customer journey planning across multiple digital touchpoints and new programme initiatives.

A Bit About You

Deep expertise in enterprise-level marketing automation platforms (Salesforce Marketing Cloud, Data Cloud, Adobe, Marketo, Braze).

Strong data orientation with a track record of delivering data-driven, personalized campaigns.

Detail-focused, high communication standards and strong email creative and copywriting skills are a plus.

Experience managing teams, translating business needs into technical solutions, and working across analytics, digital and agency partners to drive measurable outcomes.

Strategic thinking combined with hands-on execution – ready to lead Lotto NZ's next chapter in customer experience innovation.

To help us understand why this role excites you, please include a cover letter that highlights your experience with Marketing Automation platforms (e.g., Salesforce, Adobe, Braze) and what draws you to Lotto NZ.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail

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