Marketing Manager

About The Role

Kernel is growing! We’ve grown 100%+ year on year for the past six years. With over 40K customers today, 2.75b in funds under management, and growth on track to reach 100K customers by the end of next year. We’re on the lookout for a Marketing Manager to help drive our marketing and growth efforts forward. The Marketing Manager plays a central role in shaping how Kernel shows up in the market. This person leads the delivery of integrated campaigns, events, sponsorships, content, and social media, ensuring every initiative is purposeful, well-executed, and aligned with Kernel’s broader strategy.

Reporting to the Head of Marketing, you’ll work alongside a future Marketing Executive and collaborate with the wider marketing team alongside our Product and Sales teams. Together, you’ll drive acquisition, build brand presence, and support business growth. Success in this role means leading campaigns with confidence, maintaining a sharp focus on brand and compliance, and delivering work that contributes directly to commercial outcomes. It’s a hands‑on position with scope to influence, create, and connect, ideal for someone who thrives on variety and impact. Base salary range : $110,000–$125,000, depending on capability.

About Kernel . We’re a 100% Kiwi owned and operated fintech on a mission to make wealth accessible for every Kiwi. Our investment platform takes the guesswork out of investing – offering KiwiSaver, Managed Funds, US shares & ETFs, and Smart Saver accounts, all in one place with some of the lowest fees in the market. We’re at an exciting stage, scaling fast, expanding our team of globally experienced financial professionals, and building the foundations for what’s next. Our culture is collaborative, hands‑on and ambitious – built on trust, innovation and saying it like it is. We value diverse perspectives, empower individuality, and believe the best ideas come from thinking together. Things move quickly here, and every person plays a key role in shaping our future.

What You’ll Do

• Marketing strategy and planning

Work with the Head of Marketing to develop and lead quarterly and annual marketing plans that align with Kernel’s growth targets and product roadmap.

Lead go‑to‑market initiatives across product, brand, and engagement campaigns, coordinating with Product, Sales, and Customer Success.

Manage relationships with creative, media, and production partners, setting clear briefs and performance expectations.

Ensure consistent brand application across all public‑facing materials, maintaining quality and compliance with NZ financial promotion standards.

Approve the event calendar, formats, speaker strategy, and sponsorship selections.

Own marketing performance reporting across campaigns, events, brand metrics, and contribution to pipeline and Funds Under Management (FUM).

You’ll be great if you bring

Bonus things you could bring along to the role

Why You’ll Love it at Kernel

Join our team

Not sure you meet every requirement? We encourage you to apply. We value growth, impact, and mindset just as much as specific experience. If this opportunity sounds like you, send us your cover letter explaining why you’re excited about the role and working at Kernel, along with your CV. Visit our careers page for more on working at Kernel and follow us on LinkedIn & Instagram to stay connected.

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