Digital Automation Manager

Who we are

UP Education is a leading Australasian dual-sector education group, delivering foundation, vocational and higher education to domestic and international students. At UP Education, we are on a mission : to elevate and empower students to unlock their potential. Known for our agility, and responsiveness to the changing world. We believe learning should be defined by the exceptional and at UP Education we have an ongoing commitment to the development of our staff. To find out more about us, please visit

Digital Automation Manager

Location : Ponsonby, Auckland

Full-time | Permanent | Hybrid

Target start date : mid-January 2026

About the Role

We are looking for a Digital Automation Manager to join our Marketing team—an highly skilled professional who can bridge the gap between marketing strategy and technology. This role will lead marketing automation initiatives across our group, helping us deliver smarter, data-driven, and personalized experiences to prospective students.

Key Responsibilities

• Lead marketing automation and optimization initiatives across all UP Education brands and providers.
• Act as the technical expert across our marketing tech stack, including Marketo, HubSpot, Salesforce, Dynamics 365, WordPress, Contentful, and Zapier.
• Use automation and CRM integrations to drive performance, engagement, and lead conversion.
• Collaborate with IT and third‑party suppliers to implement Modica SMS across the Group.
• Conduct quarterly reviews of marketing technology across the Group, standardizing platforms for efficiency (e.g., consolidating Australian providers).
• Manage and maintain CRM database integrity and data cleanup projects.
• Lead Open Day technology integrations, ensuring seamless sign‑in and lead capture processes via Marketo and third‑party systems.
• Own and optimize lead nurture programs and autoresponders across all providers, including specialized campaigns for NZ International and NZMA high school initiatives.
• Oversee Marketo setup and onboarding for new providers.
• Partner with the marketing team to deliver virtual campus tours across the network.
• Implement and enhance Dynamic Chat experiences for lead engagement.

Qualifications

Additional Information

Our Application Process

To apply for this position, please submit your resume and a cover letter detailing your relevant experience and interest in the role.

Equal Opportunity Employer

We are an equal opportunity employer. As part of our commitment to equity, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.

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