Senior Manager (Marketing), MSc Programmes Office

Company Overview

National University of Singapore – Queenstown

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world's leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit

Job Description

The incumbent will play a key role in shaping and executing the marketing strategy for the MSc Programmes Office. This position focuses on driving student enrolment through integrated digital marketing campaigns, market-specific engagement initiatives, and data-informed performance analysis. The ideal candidate will bring a strategic mindset and strong execution capabilities in digital performance marketing, marketing technology (MarTech), and lead lifecycle management.

1. Digital & AI-driven Performance Marketing

• Plan and manage end-to-end digital campaigns across platforms such as Google, Meta, LinkedIn, WeChat, Xiaohongshu, Douyin, and programmatic networks to generate quality leads.
• Oversee media agencies, campaign budgets, KPIs, and performance reporting.
• Ensure consistent and compelling messaging across all channels that effectively communicates each programme's unique value proposition.

2. Martech & Lead Management

3. In-Market Messaging & Activation

4. Strategic Planning & Stakeholder Engagement

5. Team Leadership

Qualifications

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location : Kent Ridge Campus

Organization : School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible : No

Job requisition ID : 29804

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