Senior Brand Manager - Griffin'S And Huntley & Palmers

Senior Brand Manager - Griffin's and Huntley & Palmers

At Griffin's Snacks, we're proud of our heritage and being New Zealand's largest snack food company, producing a wide range of iconic and much-loved kiwi brands - many of which have been known and loved for generations.

At our core, we're all about creating happy snacking moments — and that starts with passionate people, therefore we are on the hunt for an exceptional

Senior Brand Manager

to drive the direction of our flagship brand

Griffin's

and work across our leading crackers brand

Huntley & Palmers

This exciting permanent full-time role is based at our Ellerslie head office, reporting into the Head of Marketing.

As the Senior Brand Manager

you will take the lead on the innovation agenda for Griffin's and associated activations and communications, with strategy accountability for Huntley and Palmers.

You will oversee all elements of the marketing mix to drive market share growth while safeguarding the long-term strength and health of the portfolio.

This role has a direct report, therefore you will be the go-to mentor for an Assistant Brand Manager helping them grow, stretch, and shine in their own brand journey.

What you will be responsible for :

Work closely with the Head of Marketing to craft smart, results-driven strategies that fuel brand growth and boost P&L performance.

Be the captain of your brand portfolio, you and your Assistant Brand Manager will lead strategy on Huntley & Palmers and contribute significantly to the Griffin's brand direction.

Coach, support, and develop the Assistant Brand Manager to ensure their growth and success within the team.

Working in partnership with the Category & Shopper team to uncover and leverage insights that drive category growth and shopper engagement.

Allocating and managing marketing budgets across all projects, ensuring efficient spend and a strong return on investment.

Be a consumer advocate, understand their needs and turn data into insights, and insights into ideas.

Lead campaigns – work with creative, media, digital, and shopper marketing teams to deliver integrated campaigns that are successful.

What you bring to the role :

7+ years of brand management experience across both strategy and execution (ideally within FMCG or a fast-paced consumer category)

A passion for understanding consumers

Proven track record of developing and executing successful brand strategies and growth

Ability to work at pace, make confident decisions, and adapt on the fly

Sharp commercial mindset with proven P&L experience.

Be a natural mentor someone who brings others along for the ride.

Experience managing agencies and stakeholders with clear direction

Strong grasp of marketing fundamentals, brand positioning, and campaign management.

Excellent project management skills including end to end NPD experience from idea through to launch and execution in market.

Collaborative leadership style able to rally cross-functional teams with clarity and influence

Curious, creative, solutions-first approach you're not afraid to challenge.

A real drive for results and able to work under pressure - yet able to have fun and a laugh with the team!

What can you expect in return?

In addition to having plenty of snacks on hand in the office, you can expect a competitive package, supportive working environment where you'll feel engaged and valued, career growth opportunities, flexible working options and a focus on health and wellness to make your workplace more enjoyable – including Birthday Leave, Wellbeing & Volunteer Days and a free onsite gym membership!

If you're keen to be part of an internationally owned but locally operated company, creating happy snacking moments every day, we'd love to hear from you!

Please apply directly online (and note the details below).

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Click green button - Apply Now - to submit application.

If the green button says - Continue Application Next Page - please ensure you complete the form on the next screen to complete your application.

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Here at Griffin's Snacks we're proudly owned by Intersnack, a private company founded in Germany in 1968.

Although internationally owned, we are still very much a local company - we manufacture our great tasting products across four factories in New Zealand (two in South Auckland and one each in Wellington and Nelson) and employ over 800 people nationwide.

For over 160 years, we've been making some of New Zealand's favourite biscuits, crackers, potato chips and bars and it's been a pretty delicious journey, but for us, it's been about more than just the food.

Ever since John Griffin opened our first factory early in the 19th century, our communities have mattered to us too.

We're about getting stuck in and helping where we can, so everyone gets the chance to share in our passion for life and food.

Across all of our manufacturing sites, we encourage a work environment that is exciting, challenging and we strive for innovation in everything we do.

Our aim is for our people to share in our success, enjoy our products and reap the benefits of their hard work within a supportive environment where work-life balance is encouraged, and genuine growth and career opportunities are on offer.

In joining the Intersnack family, we now are a part of their global business – adding to their large portfolio of local and international snack brands, from potato chips, nuts, and baked products to specialty snacks.

Intersnack are present in over 30 countries across Europe, Australia, New Zealand and beyond and are passionate about enriching people's lives with the right choice of great-tasting snacks.

Every day, more than 15 million consumers around the globe enjoy products from the range of Intersnack brands!

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