Assistant Marketing ManagerEurokars Group • Queenstown, Otago, New Zealand
Assistant Marketing Manager
Eurokars Group • Queenstown, Otago, New Zealand
17 hours ago
Job descriptionSupport and execute marketing initiatives and events (annual and ad hoc) Coordinate potential marketing and sponsorship opportunities across departments Liaise with agencies and vendors for development, production, and post‑campaign / event reports (collaterals, webpages, materials) Ensure marketing communications comply with MINI CI and Brand Principal approvals Coordinate with MINI brand departments on brand / product events Analyse competitor activities and campaigns Stay updated on consumer / industry trends, marketing landscape, and MINI product knowledge Monitor marketing spend and invoicing against allocated budget Ensure timely submission of post‑campaign / event reports to Brand Principal and Management Manage and update dealership marketing collaterals Oversee stock inventory of marketing merchandise Coordinate all marketing matters with internal / external stakeholders Work with agencies and vendors on development, production, and post‑campaign / event reporting of CRM collaterals, webpages, and materials Assist in press‑related topics and activities Coordinate media test drives and consolidate news clippings Degree in Marketing, Business, or related field . Proficient in Microsoft Office (Word, Excel, PowerPoint). Knowledge of Adobe Photoshop or Illustrator is an advantage. Possess a valid Class 3 / 3A driving licence . Passionate about the MINI brand . Minimum 2 years of relevant marketing experience , preferably in the automotive or related industry. Excellent interpersonal, communication, and presentation skills . Meticulous, well‑organised , and able to multitask effectively in a fast‑paced environment. Strong knowledge of social media platforms, SEO / SEM, and Google Analytics. Experience in managing paid digital campaigns (Facebook, Instagram, LinkedIn, Google Ads). Ability to analyse digital metrics and optimise campaign performance. Skilled in content creation (copywriting, graphics, video assets) for multi‑channel campaigns. Familiarity with creative tools (e.g., Adobe Creative Suite, Canva, or similar). Ability to conceptualise and execute brand‑building initiatives with a strong eye for design and storytelling. Hands‑on experience in planning, organising, and executing marketing events, roadshows, or product launches. Strong vendor management and coordination skills. Capable of handling budgets, logistics, and post‑event evaluations. Excellent project management and multitasking abilities. Strong communication and stakeholder engagement skills. Ability to work independently as well as part of a team in a fast‑paced environment.
To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers
Job Responsibilities
Supporting role in establishing the marketing strategy for the dealership
- Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management
- Ensure action plans are implemented to achieve short- and objectives
- Conduct SWOT analysis of dealership marketing activities
- Conduct strategic reviews and amend objectives / approaches as required
Observing the market and assisting in marketing activities / campaigns
Operational management and inventory control
Contact point for internal and external partners
Public relations initiatives and activities
Qualifications
Professional Experience & Attributes
Candidate Requirements
Digital Marketing
Creative Marketing
Event Management
General Competencies
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Assistant Manager • Queenstown, Otago, New Zealand
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