Content Marketing Lead - Australia / New Zealand

TRAILD is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable.

Just as your bank provides always-on risk protection for your credit card, TRAILD provides a similar level of security to help businesses protect their B2B payments from fraud, errors and mistakes.

Our specialised Accounts Payable software integrates with leading business ERP systems like SYSPRO, Acumatica, MYOB, and IFS to help clients make their AP process more streamlined, automated and secure.

We have a rapidly growing client base, so you are about to board the rocket ship at the right time. This is an opportunity to make a real impact and with your help we can support more businesses digitise their existing operations with enhanced automation and security.

Hear How TRAILD Customers Speak About Us Here.

The Role : Want to be a part of our exciting growth journey?

We’re looking for a talented, passionate, and motivated Content Marketing Lead to join our team. This newly established role is critical in leading TRAILD’s content strategy, creation, distribution, and optimisation. You’ll have the chance to evolve the function to best support our marketing and business growth objectives.

Responsibilities

• Develop and implement a content marketing strategy across the funnel – from thought leadership to product education to demand generation assets – aligning with overall marketing and business goals.
• Define content pillars, audience segmentation, and distribution strategies.
• Build and maintain a content calendar, coordinating campaign timing and deliverables.
• Lead content ideation cycles and collaborate with cross-functional stakeholders to surface new stories.
• Prioritise and process content update requests.
• Conduct competitor analysis and share insights with sales and marketing.

Content Creation & Execution

Content Distribution & Performance

Requirements

The Perks of Working at TRAILD

Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment

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