Brand Lead | Auckland

Lead the way in defining our brand's voice and presence.

As our Brand Lead, you'll craft bold ideas and campaigns that bring our story to life across every channel.

A little about us :

At Allpress we're a team of dedicated people who care about each other, our customers and believe in what we do.

We're espresso specialists, roasting and serving beautiful coffee in New Zealand, Australia, UK, Japan and Singapore.

About the Role :

We're seeking a strategic and passionate Brand Lead to champion our brand's identity, values, and presence across all channels.

In this pivotal role, you'll shape how our brands are expressed - from campaign strategy and storytelling to visual identity and customer experience - ensuring consistency, creativity, and impact.

You'll create meaningful connections through brand activations, collaborations, and initiatives across both consumer and wholesale channels.

You'll work closely with the global brand team, as well as digital and product teams, to align national marketing plans with our global strategy.

As a key member of the NZ leadership team, you'll drive engagement and growth for our dual brands, bringing Allpress & Underground to life for customers and communities alike.

About You :

Proven experience in brand management, marketing strategy, or communications leadership

Strong understanding of consumer behaviour, market trends, and brand positioning

Skilled in creative briefing, campaign development, and cross-channel storytelling

Excellent stakeholder management and collaboration skills

Confident communicator with strong presentation and influencing abilities

Experience managing agencies and creative partners

Strong understanding and proven experience in managing brand budgets and delivering on financial targets

Tertiary qualification in marketing, communications, or related field

Key Responsibilities :

Marketing strategies and plans

Brand activation and execution

Product and portfolio

OHS

Who doesn't love a perk!

Drink as much free coffee as you like at work

250g of beans to take home weekly in addition to online staff discounts for our products

A great company culture with breakfast clubs, Friday drinks, events

A free and confidential Employee Assistance Program

A 12-week company paid parental leave policy

We love to grow our people :

Structured development plan to support you on your journey

Diversity at Allpress

Allpress is committed to being an inclusive organisation where all people feel valued, respected, and engaged.

We pledge a commitment to :

Building an inclusive team and community who represent all groups in society

Empowering our people to continuously improve the way we work and promote equity

Removing barriers and the influence of bias

Creating a safe environment where we're encouraged to speak out against discrimination in any form.

Cultivating a sense of belonging by encouraging our people to fearlessly bring their whole selves to work

If you're passionate about coffee and want to be a part of a diverse team, then we'd love to hear from you!

Apply by clicking the link below - please include a personalised cover letter explaining why you would like to join our team.

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