Freelance Social Media Manager – Homemade Sweets, Malta

Freelance Social Media Manager – Homemade Sweets, Malta

Join to apply for the Freelance Social Media Manager – Homemade Sweets, Malta role at Twine .

This role focuses on supporting a new online business specializing in homemade sweets in Malta. The primary objective is to drive brand awareness, customer engagement, and sales through effective digital marketing and social media management. The ideal candidate will have a passion for food content, creativity in crafting engaging posts and videos, and a strong understanding of local digital marketing strategies. The position is structured as a 1–2 month trial, with potential for ongoing collaboration based on results.

Deliverables

• Develop and execute a content calendar for Facebook, Instagram, TikTok, and YouTube, tailored to the Maltese market.
• Create visually appealing posts and short‑form videos that highlight the unique qualities of homemade sweets.
• Plan and manage small‑scale paid advertising campaigns to target local customers and increase brand visibility.
• Monitor and analyze social media performance metrics, including engagement, reach, and follower growth.
• Provide regular analytics reports and actionable recommendations to optimize content and campaign effectiveness.
• Propose a clear breakdown of included services, specifying the number of posts, videos, and ad campaigns per month.
• Clarify whether ad spend is included or separate from service fees.
• Share examples of previous work, particularly in the food or dessert sector, to demonstrate relevant experience.

Requirements

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

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