Senior Marketing Automation Manager - 12 Month Fixed Term

## Mō tēnei tūranga mahi | About this role##

• Your day-to-day :
• Leading a small,high-performing team to lead Lotto NZ's ambitious marketing automationstrategy across a range of digital channels.You'll be the business lead forthe Salesforces platform which includes Marketing Cloud and Data Cloud, using data-driveninsights to create customer interactions than enhance personalisation, improvecustomer engagement and drive commercial outcomes.This role blends creativitywith precision. You'll champion a test-and-learn culture, optimisecommunications for engagement and results, and ensure every touchpoint reflectsLotto NZ's commitment to safe, responsible gaming. It's a chance to lead withpurpose, shape the future of marketing automation, and help New Zealanders playand win'while giving back to the communities we all care about.##
• Your team :
• We are a small, high-energy team passionate aboutmarketing automation. Welove to collaborate on projects and support eachother inthis ever-changing digital marketinglandscape.Weare results driven and are always looking for ways to optimise our ways of workingand with two direct reports; Marketing Automation Specialist and a MarketingCloud Administrator, you will support the Hed of Digital Marketing and beinvolved in marketing campaigns,customer journey planning across multiple digital touchpoints and as well as newprogrammes of work.##
• A bit about you :
• You love a bit of tech. Yourexpertise in implementing marketing campaigns using enterprise level MarketingAutomation platforms i.e., Salesforce, Adobe, Marketo, Braze shines through. Itis natural for you to be data-oriented with a strong understanding of data andhow this is used in Marketing Automation.As an experienced Marketing Automationleader, you'll bring deep expertise in platforms like Salesforce MarketingCloud and Data Cloud, and a strong track record of delivering data-driven,personalised campaigns.You are detail focussed andcombining that with effective communication skills, you are able to deliver toa high standard of quality. If you also have and eye for great email creativeand copywriting skills that would be icing on the cake.You're confident managingteams, translating business needs into technical solutions, and working acrossanalytics, digital, and agency partners to drive measurable outcomes.You know how to balancestrategic thinking with hands-on execution'and you're ready to lead Lotto NZ'snext chapter in customer experience innovation.| Location : | Auckland (Tāmaki-makau-rau) |

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