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Digital Experience & Campaign Specialist | Auckland

Digital Experience & Campaign Specialist | Auckland

Tourism New ZealandAuckland, Auckland, New Zealand
9 hours ago
Job description

Digital Experience & Campaign Specialist | Auckland

Full-time, Permanent. Location : Auckland or Wellington.

About us : Tourism New Zealand is a leader in destination marketing. We promote New Zealand year-round and invite visitors to experience our beautiful country, benefiting the place we call home. Our award‑winning Marketing team safeguards the 100% Pure New Zealand brand and delivers purposeful experiences to international audiences in key markets worldwide.

What you will be doing

  • Build and optimise campaign landing pages for newzealand.com to drive arrivals.
  • Enhance content and improve conversion rates across all language editions of the platform.
  • Work at the intersection of Global Marketing, Digital Product, and Digital Analytics to deliver enterprise‑level campaigns at a global scale.
  • Lead campaign recommendations to international market teams.

What you will need

  • Digital marketing experience : website management and / or web content management, including marketing and developing digital product or content strategy for campaigns and enterprise‑scale sites.
  • Content & experience design : delivery of content, digital marketing, and experience design solutions.
  • Supporting and executing creative strategy in line with business goals.
  • Data‑driven decisions : data, metrics, and reporting to guide decisions.
  • International digital marketing campaigns experience, working with global teams in a matrix environment, and influencing cross‑functional teams (desirable).
  • Experience with web and SEO analytics tools such as Adobe Analytics, aHrefs, or similar.
  • How to Apply

    Please send your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted online through the Tourism New Zealand careers website. Applications close : Monday 3rd November.

    Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Design, Art / Creative, and Information Technology

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    Digital Experience Campaign Specialist • Auckland, Auckland, New Zealand

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