Global Club Marketing Lead - Growth

Global Club Marketing Lead – Growth

PERMANENT

At Les Mills International, we don’t just make workouts – we create life‑changing fitness experiences. From our first gym in Auckland in 1968 to today, where our programmes are taught in 22,000 gyms across 100 countries, it’s never been a more exciting time to be part of our global team.

We’re looking for a Global Club Marketing Lead – Growth to help deliver our global B2B paid media strategy and marketing campaigns that drive growth for clubs and instructors. This is your chance to connect your passion with purpose and make a global impact.

About the role

• Design and execute global paid media campaigns to drive club pipeline growth and instructor recruitment.
• Work closely with sales and marketing teams across the globe, specifically in the US, UK and Germany.
• Develop marketing assets for B2B campaigns across ad creative, messaging and websites, in collaboration with internal teams.
• Drive the day‑to‑day operations with media agencies and external partners.
• Monitor and optimise campaign performance using data to drive decision‑making.
• Develop and deliver reporting on paid activity to our marketing teammates across the globe.
• Champion a test‑and‑learn approach to enhance performance and uncover new opportunities.

About you

About Les Mills

Our mission is simple – to create a fitter planet. Les Mills International’s programmes are now in 20,000 gyms in over 100 countries, and the boom of our digital subscription service LES MILLS+ (like Netflix for our workouts) makes it an exciting time to join a global company.

What’s in it for you

We operate as a flexible and hybrid workplace with a mix of working in the office and at home as a work scheme that enhances and encourages work / life balance. Whether that be working from home, going to the gym or doing school drop‑offs / pick‑ups, we want our employees to feel comfortable working in an environment where they can thrive and feel empowered.

We offer some great benefits that include :

We are a Gold Supporter of the Pride Pledge organisation, committed to providing a flexible, diverse and inclusive environment. If you’re excited about this rôle, we encourage people of all backgrounds to apply, even if you don’t meet every requirement. We might have something waiting in the wings that you’d be perfect for. We value the concepts of togetherness, support, equity, and respect, and that begins with increasing diversity in our teams.

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