General Manager

About The Company

Red Bull is more than just an energy drink, it's a global phenomenon that has been giving wings to people and ideas since

With a presence in over 170 countries, Red Bull is a brand built on innovation, creativity, and performance.

From extreme sports and cutting-edge music to gaming, culture, and entrepreneurship, Red Bull continues to inspire and empower people to push boundaries and challenge the status quo.

In New Zealand, Red Bull has built a strong and dynamic business with a passionate local team and an unwavering commitment to excellence.

The company's success is fuelled by a high-performance culture that values freedom, responsibility, and collaboration.

With a thriving product portfolio, a bold marketing footprint, and deep connections to Kiwi consumers and culture, Red Bull New Zealand is poised for its next phase of growth and impact.

About The Role

New Zealand's energy drink market is booming, and Red Bull has strong foundations and significant potential for growth.

With competitors accelerating fast and category share still up for grabs, now is the time for a bold, visionary leader to take the brand to new heights.

You'll be responsible for shaping and delivering the Red Bull strategy across sales, marketing, and operations.

With a strong and engaged leadership team behind you, you'll lead a national business that thrives on pace, creativity, and performance.

This role will see you

Develop and execute a 360° strategic business plan aligned with Red Bull's global mission and local consumer insight

Drive profitable growth through a winning sales, marketing, and distribution mix

Inspire, empower, and develop a high-performing team fostering Red Bull's values of freedom and responsibility

Build trusted relationships with global HQ and APAC leadership, translating strategy into local success

Strengthen Red Bull's brand health, consumer engagement, and cultural relevance among core target consumers

About you

You're an established FMCG General Manager (minimum 5+ years' experience), known for combining commercial acumen with creativity and people leadership.

You're strategic, fast-moving, and thrive in a global matrix organisation, confident enough to operate autonomously, but collaborative enough to align globally.

You'll bring

Proven GM or senior P&L leadership experience in FMCG, ideally beverages or lifestyle brands

Deep knowledge of the New Zealand market and key customer networks (convenience stores, supermarkets, drug stores, vending machines etc)

Commercial excellence across multi-channel sales and marketing strategy

Strength in building capability and succession, with a people-first, empathetic leadership style

A strong sense of brand understanding how to drive both business performance and cultural impact

Energy, humour, and resilience, someone who gets things done and has fun doing it.

Apply now!

To find out more, please get in touch with Cameron King on

• for a confidential chat.

To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

At the appropriate stage we will request your references, we ask that you do not include them on your CV when applying.

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