Media Planning Executive, Toys

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision : ZURU Toys re‑imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award‑winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

Position Impact

The Media Planning Executive will be responsible for media planning for assigned brands from our Toys brand portfolio which includes X-Shot, Bunch O Balloons, and Mini Brands, etc. Our activity runs on TikTok, YouTube and Meta alongside other digital platforms, and we are excited to explore more opportunities within retail, programmatic and more. We have fantastic relationships with tech partners, insights partners and inventory suppliers, and you will need to be able to leverage those.

You will help to build the pathway for ZURU Toys’ best‑in‑class planning, including the development and implementation of new processes and audience frameworks. The business is moving towards Future Demand planning, so a passion for building brands whilst delivering success through the funnel is paramount.

Essential to success will be the relationships built with the Media Buying team, Data and Analytics team, and ZURU Toys brand teams to ensure all campaigns ladder up and deliver on business objectives.

This role presents an incredible and unique opportunity to grow, learn and make an impact within a fast‑paced future‑thinking global company.

Roles & Responsibilities

• Manage media planning for assigned brands within the ZURU Toys portfolio (subject to change based on business needs), ensuring strategies are insight‑driven, effective, and aligned with brand objectives.
• Have a good understanding of your brands and customer behaviours so that campaigns are rolled out effectively in multiple markets.
• Build relationships with Media Buying, Data, Global and Local teams to ensure alignment across campaigns and consistency in execution.
• Adopt a test‑and‑learn mindset to explore new opportunities across platforms, audience frameworks, and content approaches that enhance overall media performance.
• Collaborate closely with tech partners to identify new capabilities and drive continuous improvement in campaign planning and measurement.
• Support the evolution of the reporting structure and cadence delivered at a global level.
• Build relationships with key stakeholders to develop and feed insights back into the business to enable ZURU Group to level up their approach to media and strategy.
• Support the training agenda for a cohesive ZURU Toys Media and Marketing team flow for optimum collaboration both locally and internationally, leveraging partners to build the knowledge base of wider marketing teams.

Skills & Experience

Life at ZURU

At ZURU, we have cultivated a high‑performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

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