Category Analyst

Category Analyst – Mars New Zealand

We’re now looking for an exceptional Category Analyst to join our highly engaged Category Team in Ellerslie, Auckland. If you love diving into data, uncovering insights, and shaping strategies that make a real impact — this could be your next big move.

About The Role

As our Category Analyst, you’ll be at the heart of our insights engine — analysing trends, spotting growth opportunities, and helping our customers (and their shoppers!) win. You’ll work closely with the Category Strategy Manager and Category Manager, supporting key initiatives like range reviews, planograms, and category vision development.

Your Mission

To turn data into actionable insights that fuel growth across our Snacking and Food segments.

What You’ll Be Doing

• Analyse segment, customer, and channel trends to identify future growth opportunities and provide clear, impactful recommendations.
• Deliver insightful reporting and analysis to support category leadership and help us move toward reporting automation and predictive analytics.
• Partner with the Category Strategy Manager to uncover shopper and customer trends, quantifying growth drivers to inform priorities.
• Support the Category Manager with in-store analysis and “test & learn” initiatives using tools like Nielsen, Quantium, and Dunnhumby.
• Conduct range and assortment analysis for customer range reviews and build planograms using key Mars tools such as PQA, MMH, and PICOFS.
• Collaborate across Sales, Marketing, and Category teams to deliver strategies that drive sustainable growth and stronger partnerships.

What You’ll Bring

Why Mars?

Internal applicants : This role has been graded as a B4 opportunity, please ensure that you discuss your application with your line manager prior to applying, including obtaining their endorsement.

Applications close : Sunday 23rd of November 2025

Seniority level : Entry level

Employment type : Full‑time

Job function : Marketing and Sales

Industries : Food and Beverage Manufacturing

Location : Auckland, Ellerslie

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