Performance Marketing Lead

Overview

This is a hands-on leadership role, blending technical expertise with commercial acumen and creative thinking.

MediaWorks are looking for a

Performance Marketing Lead

to deliver smart customer acquisition, engagement and retention through data-driven strategies - accelerating the growth of Rova and strengthening the position of Aotearoa's most loved radio brands.

What you'll do

Reporting into the Brand & Communications Director, you'll own and optimise the use of Braze, our customer engagement platform, and work across email, push, in-app, paid media, and social channels to deliver measurable growth and loyalty.

Key Responsibilities

Lead Rova's customer acquisition and retention strategy across digital channels.

Own and manage the Braze platform to deliver personalised, automated, and impactful lifecycle campaigns.

Leverage eCRM best practice to segment audiences, personalise communications, and optimise the customer lifecycle.

Develop, test, and optimise data-driven campaigns to grow user base, engagement, and lifetime value.

Analyse campaign performance and present insights that translate into actionable growth strategies.

Collaborate with product, content, data, and sales teams to ensure consistent, customer-first marketing.

Ensure data integrity, attribution, and accurate measurement of marketing effectiveness (ROAS).

Optimise spend and strategies based on ROI and KPIs, adjusting tactics to maximise performance.

Qualifications

8+ years' senior experience in performance, growth, or lifecycle marketing — ideally in media, streaming, or subscription businesses.

Proven success building and optimising customer journeys that deliver measurable growth and retention.

Deep expertise in Braze (or similar CEPs), plus strong knowledge of eCRM principles.

Technical capability in HTML / CSS, SQL basics, and workflow optimisation.

Strong background in paid media, social marketing, attribution, and ROAS measurement.

Experience with data visualisation tools (e.g., Tableau) and advanced campaign reporting.

Excellent communication, stakeholder management, and analytical skills.

High attention to detail, with the ability to turn insights into strategies that positively move performance.

Resilience and tenacity, with a relentless drive to overcome challenges and achieve ambitious goals.

What you'll get

A culture built on inclusion, respect, and loving your tribe.

Work in a vibrant, social environment where creativity, innovation, and "we don't do boring" lead the way.

Collaborate with talented people across NZ's most-loved radio brands, rova, and our premium outdoor network.

Earn a competitive salary with ongoing career development, mentoring, and training to help you succeed.

Enjoy birthday leave, volunteer leave, exclusive MediaWorker perks and discounts, and free access to our wellness platform.

Be part of a fun, supportive and inclusive team that celebrates differences and makes a positive impact.

Get involved with Moana, Rainbow, and Women's network groups, and support community change through the MediaWorks Foundation.

Bring your dog to work on Fluffy Fridays.

Woof!

What About Us

MediaWorks engages with up to 3.5 million Kiwis across radio, digital, and out-of-home (OoH) each week — that's 85% of the New Zealand population.

With over 2.4 million weekly radio listeners and more than 5,000 outdoor touchpoints nationwide, our portfolio includes The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X, and our digital streaming app rova.

Our premium outdoor network spans digital billboards, classic static sites, and extensive transit media across Auckland, delivering high-impact connections whenever and wherever audiences are.

We're proud to do meaningful work that connects and supports communities across Aotearoa.

At MediaWorks, we embrace inclusion and diversity, creating a workplace where everyone feels safe, respected, valued, and supported.

Our values are simple : love your tribe, bring our best selves, and we don't do boring!

Here are a few things you need to know about us :

At MediaWorks, we recognise that to be the most innovative company, we must also be the most diverse.

We are committed to creating an environment where all employees are included, are treated with dignity and respect and are in a position to contribute to our future success.

Due to the fast paced nature of MediaWorks, our vacancy close dates may be subject to change, so don't muck around and make sure you apply as soon as possible.

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