B2B Marketing Manager

Overview

This newly created B2B Marketing Manager role plays a critical and exciting role in strengthening KiwiRail Freight’s position in the logistics market. The role is responsible for developing and executing brand and marketing strategies that build visibility, trust, and preference for KiwiRail Freight as the first choice for moving goods across New Zealand. This is a blank page – the successful candidate gets to create, shape and activate brand plans, crafting impactful campaigns, and building strong partnerships with internal teams and external stakeholders. By translating customer insights into effective marketing strategies, the Marketing Manager B2B ensures that our brand resonates with decision makers and directly supports business growth. You get to lead website redevelopment, build up our capability in CRM, work to develop and launch innovative new products and services.

Key responsibilities

• Develop and implement the new KiwiRail Freight brand and marketing plans that strengthen market position and drive revenue growth
• Lead marketing campaigns and initiatives that differentiate KiwiRail in a competitive logistics market and showcase the value of rail freight
• Build strong relationships with the Commercial and Sales teams to ensure marketing initiatives align with customer needs and support lead generation
• Manage agency and vendor partnerships to deliver high-quality marketing outcomes that support KiwiRail’s strategic objectives
• Champion the KiwiRail Freight brand internally and externally, ensuring consistency across all customer and stakeholder touchpoints

Knowledge and experience

Ways of working / Work-related qualities

Other Requirements

Qualifications

Nōu te rourou | What\'s in it for you

Kua rite, kia rite | Ready to Make a Difference?

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