Senior Social Media and Content Stratgeist

Job Description

Remote Work

Purpose

Electricity Monster is currently looking to appoint a Senior Social Media & Content Strategist who lives and breathes social media. The role will be responsible for leading our content and social media efforts across TikTok, Meta (Facebook / Instagram), and LinkedIn. In this role, you won’t just guide strategy, you’ll bring it to life, partnering with creatives, influencers, and cross-functional stakeholders to deliver performance-driven, brand-aligned content that drives real business outcomes. You’ll have the creative freedom and decision-making power to shape our social presence, test bold ideas, and bring new concepts to life in a fast-moving environment. This is a senior-level individual contributor role where you’ll have significant ownership over content strategy and execution, while working closely with other key teams across the business.

You’ll thrive here if you love wearing multiple hats : part strategist, part content producer, part community builder.

Key Responsibilities

• Own and execute our multi-platform social media strategy (TikTok, Meta, LinkedIn), focused on both brand awareness and lead generation.
• Plan, brief, and oversee the production of short-form videos, carousels, motion graphics, testimonials, and social-first copy.
• Source and manage UGC creators, influencers, and freelancers, ensuring quality and brand alignment.
• Own and manage the content calendar, from planning and posting to daily management.
• A / B test creative elements (hooks, captions, thumbnails, formats) and iterate quickly based on performance.
• Work closely with all internal and external stakeholders to align organic and paid content for maximum impact.
• Collaborate with : Marketing, sales, and creative teams to align social content with broader campaigns.
• Work with external creators, freelancers, and agencies to scale our content production.
• Monitor, measure, and report on KPIs including CPL, engagement rate, CTR, and ROAS providing insights to inform future strategy.
• Stay on top of trends, memes, and cultural moments, using them to craft reactive and viral content opportunities.
• Ensure all content meets brand voice, tone, and visual identity guidelines while still pushing creative boundaries.

Requirements

Additional Requirements (Desirable But Not Essential)

Benefits

At Electricity Monster, we don’t just hire, we build futures. What began as a small, ambitious team has grown into a category-leading energy comparison business, trusted by over 100,000 customers across Australia. But our greatest asset isn’t just our technology or growth, it’s our people.

We’ve cultivated a culture that’s performance-driven, but people-first. One that balances high expectations with deep support. Whether you’re just starting out or bringing years of experience to the table, here you’ll find a place where your ideas are heard, your growth is supported, and your impact is felt.

What can you expect?

Electricity Monster is more than a workplace, it's a launchpad for ambitious, creative, and customer-obsessed professionals who want to do great work that matters.

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