Director Of Marketing And Recruitment

Job Description

We are seeking an experienced and dynamic Director of Marketing and Recruitment to lead the strategic direction, management and growth of student recruitment, marketing and admissions activities for UC International College at the University of Canterbury.

This includes the development of business relationships and opportunities domestically and internationally, and implementing admission and recruitment strategies to achieve agreed enrolment targets.

Key Responsibilities

Student Recruitment and Marketing

Manage, lead and be responsible for achieving the College's student recruitment targets – through effective and profitable recruitment strategies, market research, product development and the development and execution of a marketing plan activities, both onshore and offshore.

Strategically liaise with, develop and maintain effective relationships with our university partner - the University of Canterbury, colleagues in Navitas, agents and other external clients.

Lead and drive profitable sales and student marketing campaigns to strategically distinguish the College from competitors and deliver growth.

Through effective leadership of the Student Recruitment team, develop strategy for promotional material, public relations and marketing communications within overall Group Marketing guidelines.

Develop, define, and nurture key market segments in order to drive sales and new business development initiatives.

Collaborate with the College Director and Principal to ensure effective overall management of the College / Campus.

Closely monitor, evaluate, and report on campaign effectiveness and work closely with offshore Global Sales & Recruitment Teams to ensure campaign deliverables are accurately executed.

Appraise existing sales performance and coordinate marketing and sales efforts to achieve maximum engagement and full use of resources at all levels.

Prepare regular reports on expenditure and student recruitment numbers.

Ensure compliance with the regulatory framework in which student recruitment and admissions operates.

Admissions

Lead the Admissions function to continuously improve its delivery of efficient service in relation to assessment, issuing offers of place and other follow-up work through, and with, the Student Recruitment teams.

Oversee the analysis recruitment-related data to measure achievements against the College strategic initiatives and to inform strategic decision-making.

Work with the Admissions Manager and the UC Admissions / Enrolment teams to ensure the efficient and effective operation of the admissions function.

Ensure the team is effectively monitoring advice from New Zealand Government departments, such as Immigration New Zealand and other regulatory entities regarding changes and amendments to student visa requirements and keep relevant employees informed of these changes.

Qualifications

Essential

Relevant Tertiary qualification.

Successful track record of sales and a network of contacts within the international education market.

Demonstrated experience in the development and management of strategic / operational planning and budgets to achieve successful, cost-effective outcomes.

Demonstrated ability to identify opportunities to create value, develop and deliver executive recommendations and strategies including high quality presentations and documents.

Proven ability to apply commercial rigour and business acumen to decision-making.

Strong track record in executing conversion and retention strategies through a CRM and lead management automation tool.

Analytical mind with good problem-solving and decision-making skills.

Excellent relationship management skills across all levels of seniority.

Desirable

Experience working in the private education sector.

Knowledge and experience of marketing, including promotion, advertising, digital marketing, branding, building media presence and public relations would be well regarded.

Successful work experience in a multi-cultural environment and ability to speak a foreign language.

Additional Information

What we can offer

We offer careers across our global operations.

We recognise and reward.

We understand the importance of showing appreciation.

We care for you.

We offer a range of employee benefits, support to help you be your best, and flexibility, to help us all thrive.

Navitas is where work has meaning.

Our impact is far-reaching – we create lasting legacies for students and communities.

Access to LinkedIn Learning for your development.

2 days a year volunteer leave for causes you are passionate about.

Diversity Equity and Inclusion

At Navitas we promote and embrace an inclusive and diverse workforce.

We believe equality, flexibility, and diversity deliver a rich collaborative environment.

We strive to ensure that all our staff – no matter where they are from or who they are – feel safe, supported, and given opportunities to thrive.

We encourage applications from candidates with disabilities, of all ages and genders, First Nations and Indigenous peoples, and people of diverse community groups.

How to apply

Applicants are assessed upon receipt, so you are encouraged to apply now.

To view other opportunities, please visit navitas.com / careers

All applicants must have full working rights within New Zealand to be considered.

Successful candidates depending on their role maybe, required to under go a Police Check.

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