Account Director - Full Service

Job Title : Account Director (Full Service)

Reports To : Group Account Director

Purpose of the Role

To lead the operational and strategic delivery of key accounts, ensuring clients receive measurable value through campaigns that are delivered to the highest standard. As a senior member of the Account Lead function, the Account Director owns the heartbeat of the account : leading day-to-day client relationships, guiding campaign strategy and execution, and identifying opportunities for growth. They work in close partnership with the Client Partner, who drives C-suite relationships and long-term business alignment, to ensure every client feels both strategically guided and operationally supported.

Key Accountabilities

• Strategic Campaign Leadership : Translate client business goals into campaign strategies that drive measurable impact, ensuring execution aligns with broader account strategy.
• Growth & Opportunity Identification : Spot upsell and cross-sell opportunities through delivery insights, shaping proposals in partnership with Client Partners and specialists.
• Client Health & Retention : Monitor account health (green / amber / red), proactively resolve risks, and ensure client satisfaction at all levels.
• Partnership with Client Partner : Collaborate to align campaign and tactical strategies with the client’s long-term strategic direction; support in sales conversations and quarterly reviews.
• Mentorship & Team Development : Set the standard for account delivery, coaching Senior Account Managers and Account Managers to lift quality and confidence.
• Stakeholder Engagement : Lead day-to-day client stakeholders and co-lead senior conversations when operational insight is required.
• Commercial Accountability : Own billable targets and accurate forecasting, ensuring effort matches account growth potential.

Skills, Traits and Competencies

Skills

Metrics

Identify and help convert upsell / cross-sell opportunities each quarter

Ensuring own accounts have an annual campaign strategy aligned to client goals, and Tier 1 clients have QBRs consistently.

Achieve a high client NPS / satisfaction rate

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Marketing Services

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