Proposition Marketing Manager

At ASB, we're all about helping our customers get "One Step Ahead" by giving them the tools they need to manage their lives and plan for their futures.

Our products underpin our economy and touch people's lives every day.

Step into this pivotal role as

Proposition Marketing Manager

within our Brand & Marketing Practice.

You'll be responsible for :

Developing marketing strategies and value propositions, from ideation through to implementation and optimisation, supporting Tribe OKRs and Practice KPIs.

Leading creatively excellent above-the-line (ATL) marketing campaigns.

Collaborating with squads on priorities and supporting your team to deliver efficiently and to a high standard, within sprint timeframes and in accordance with risk gates and processes.

Ensuring regulatory and compliance obligations are met efficiently, with simple and clear messaging.

Managing and supporting squad members, proactively seeking new marketing opportunities to help meet Tribe objectives.

Providing strategic advice to drive commercial results for the Tribe and key portfolios.

Reporting on marketing activity, planning, and managing the marketing budget.

We're looking for a proactive and highly organised team player who thrives on building culture, driving engagement, and supporting high performance.

You'll bring :

Strategic thinking : Ability to distill information and communicate clearly.

Advanced creative ability : Develop and execute strong creative ideas.

Stakeholder engagement : Manage relationships at all levels to achieve marketing outcomes.

Cross-functional collaboration : Work with stakeholders from different functions to achieve results.

Adaptability : Responsive to changing environments.

Customer proposition expertise : Determine and articulate value propositions for products and services, collaborating with Research & Insights, CX, and the Business.

Research & Insights : Understand customer needs, competitive landscapes, and market trends; commission new research as needed.

Marketing strategy : Develop and execute ATL marketing strategies for new and existing propositions.

Campaign leadership : Lead development, implementation, and optimisation of significant ATL marketing programs.

Creative excellence : Deliver best-in-class marketing execution, driving agency and internal partners.

Te mahi ki ASB | Working for ASB

In return, you'll work for an organisation that places huge importance on its people, where the sky is the limit for development and career opportunities.

You'll be part of a successful and supportive team environment and the growth story that is ASB.

We foster a culture where people are engaged, passionate, and valued—living our values every day is integral to achieving our purpose.

In our diverse and accepting environment, our people grow their agile mind-set, learn, evolve, and utilise their skills, while being empowered to make decisions.

Me pehea te tono | How to Apply

If this role sounds like it might be the one for you, please click "apply"—we'd love to hear from you!

Successful candidates will be required to undertake several pre-employment checks, including Police Check, Credit Check, AML Compliance, and qualification verification.

To serve a diverse community, we need a diverse organisation.

We encourage applicants from all backgrounds who bring unique perspectives and thinking styles that add to the culture and performance of our team.

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