Digital Media Strategist

We are seeking a results driven and creative Digital Media Strategist to join our Social Engagement Team at SoDrama! Entertainment. In this role, you will lead the charge of growing and optimizing the social media presence of our lifestyle and entertainment app – Kakee – with a strong focus on performance marketing, content creation, and audience engagement. You’ll manage paid campaigns, drive platform growth through media buying strategies, and create mobile‑first video content that resonates. The Social Engagement team is within the Creative Innovation Department under the wider Creative & Content group. As part of this team you’ll work closely with the Team Lead to deliver high‑impact social media strategies that keep our brand at the forefront of Singapore’s digital entertainment space.

Key Responsibilities

• Paid Advertising & Performance Marketing

Plan, execute, and optimize paid social media campaigns across platforms with a focus on performance, reach, and conversion metrics. Work closely with the Marketing team to define campaign objectives, manage ad budgets, and create high‑performing creatives. Leverage analytics tools to measure success and report on ROI, while suggesting continuous improvements to buying strategies.

Manage day‑to‑day social media operations, ensuring brand consistency and engagement across all platforms.

Ideate, develop, and produce engaging, shareable, and trend‑driven content across platforms and emerging channels in line with a robust content calendar. Plan and execute creative social media campaigns, contests, and interactive activities to drive engagement, downloads, and other success factors.

Identify and engage influencers, creators, and brand ambassadors to expand reach and enhance brand credibility. Develop and execute influencer partnership and user‑generated content campaigns with the Marketing & Branding team to amplify reach.

Collaborate with our in‑house creative design team – Partner Ideation Lab – participating in external client pitches when required, focusing on effective and appropriate social engagement strategies and ideas.

Requirements

Why Join Us

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