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Marketing Manager
Marketing ManagerScannable • WorkFromHome, Canterbury, New Zealand
Marketing Manager

Marketing Manager

Scannable • WorkFromHome, Canterbury, New Zealand
9 days ago
Job description

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Remote — Open to candidates across New Zealand

Scannable is transforming the global safety ecosystem - replacing outdated systems with smart, connected technology that protects people, assets, and compliance. We’re entering our next phase of growth and are looking for a Digital Marketing Manager who can own the marketing engine end-to-end and drive measurable revenue impact.

This is a unique opportunity to step into a true full-funnel marketing leadership role - where you won’t just “run campaigns,” you’ll build the machine that scales our brand, demand, and community.

What You’ll Own

  • Demand & Growth

Own the strategy and execution of campaigns that drive demo bookings across web and in-app channels.

  • Manage paid acquisition, SEO, and CRO programs
  • Continually test and optimize channel performance to improve CAC, ROAS, and pipeline velocity.
  • Content & Brand
  • Create content that drives action : thought leadership, industry reports, case studies, email nurture flows, and social content.

  • Craft compelling narratives that clearly position Scannable as the category leader.
  • Website & Conversion
  • Lead updates and optimizations to our Webflow site with support from our developer and designer.

  • Build landing pages, conversion flows, and A / B experiments focused on demo conversion and trial activation.
  • Product & Launch Marketing
  • Develop clear messaging and positioning for new features and product releases.

  • Collaborate with product and sales to bring new launches to market and create sales enablement content.
  • Analytics & Performance
  • Own marketing performance reporting using HubSpot and GA4.

  • Provide insights on campaign ROI, pipeline impact, and channel performance weekly, monthly, and quarterly.
  • Qualifications

  • 3–5 years of experience in B2B SaaS marketing (startup or scale-up environment strongly preferred).
  • A full-stack marketer who’s just as comfortable writing a landing page as building a report in HubSpot.
  • Proven track record of executing campaigns that drive pipeline and revenue—not just activity.
  • Strong copywriting and storytelling abilities—you know how to turn product features into compelling value propositions.
  • Experience managing agencies, freelancers, or cross-functional teams (design, dev, paid media).
  • Self-directed, resourceful, and thrives in an environment where you get autonomy and ownership.
  • Bonus : experience building or engaging communities as a growth channel.
  • Why You’ll Love Working at Scannable

  • High ownership : Build the marketing engine from the ground up.
  • Visible impact : Your work directly drives demos, revenue, and our growth trajectory.
  • Supportive, ambitious team : Work with people who care deeply about the mission and your success.
  • Flexibility : Remote-first with autonomy over your schedule.
  • Mission with meaning : Help shape safety standards for thousands of businesses across the globe.
  • Apply now and play a defining role in the next chapter of Scannable.

    Referrals increase your chances of interviewing at Scannable by 2x

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    Marketing Manager • WorkFromHome, Canterbury, New Zealand

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