Talent.com
This job offer is not available in your country.
Data Scientist / Machine Learning Engineer (Market Growth Lifecycle)

Data Scientist / Machine Learning Engineer (Market Growth Lifecycle)

BinanceWellington, Wellington, New Zealand
18 hours ago
Job description

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Role

In this role, you will be responsible for developing and optimising core algorithmic models in marketing scenarios, including user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies. You will design and build precision marketing models such as CTR / CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioural data, and business objectives. A key part of the role will be creating data-driven strategies for user acquisition, retention, and repurchase, while continuously validating and improving performance through A / B testing, causal inference, and attribution analysis. You will collaborate closely with data, product, and operations teams to ensure these algorithms are effectively deployed within Binance’s marketing systems to drive measurable growth.

Responsibilities

  • Responsible for core algorithm models in marketing scenarios, including but not limited to user behavior prediction, user profiling, ROI estimation, and traffic allocation strategies, to improve marketing efficiency and conversion rates.
  • Build precision marketing models (such as CTR / CVR prediction, LTV forecasting, marketing channel attribution analysis, etc.) based on user profiles, real-time behavioral data, and business objectives.
  • Design data-driven algorithm strategies for user lifecycle management (acquisition, retention, repurchase) to optimize user growth and operational performance.
  • Deeply understand business needs and continuously track algorithm performance; validate and optimize models through A / B testing, causal inference, and attribution analysis, ensuring ongoing iteration and business impact.
  • Collaborate closely with data, product, and operations teams to drive the implementation of algorithms in marketing systems (e.g., user growth initiatives).

Requirements

  • At least 3 years of experience in related fields, with a solid foundation in algorithms and programming.
  • Master’s Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
  • Proficient in at least one programming language such as Python, Scala, or Java; familiar with big data processing frameworks like Hadoop, Spark, or Flink.
  • Strong understanding of machine learning algorithms (e.g., LR, GBDT, DNN), commonly used models in marketing scenarios (e.g., Uplift Model, Lookalike), and tools such as TensorFlow or PyTorch.
  • Familiar with SQL / Hive and experienced in large-scale data cleaning, feature engineering, and model tuning.
  • Deep understanding of user growth, ad placement, and e-commerce marketing scenarios, with the ability to design algorithm solutions aligned with business goals.
  • Clear logical thinking, ability to work independently, and strong team collaboration and communication skills.
  • Why Binance

  • Shape the future with the world’s leading blockchain ecosystem
  • Collaborate with world-class talent in a user-centric global organization with a flat structure
  • Tackle unique, fast-paced projects with autonomy in an innovative environment
  • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
  • Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

    #J-18808-Ljbffr

    Create a job alert for this search

    Data Engineer • Wellington, Wellington, New Zealand

    Related jobs
    • Promoted
    Data Scientist (LLM), Multi-Agent Systems

    Data Scientist (LLM), Multi-Agent Systems

    BinanceWorkFromHome, Wellington, New Zealand
    Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countrie...Show moreLast updated: 16 days ago
    • Promoted
    Senior Machine Learning Engineer

    Senior Machine Learning Engineer

    Leonardo.AiWorkFromHome, New Zealand
    Senior Machine Learning Engineer.Be among the first 25 applicants.Senior Machine Learning Engineer.Get AI-powered advice on this job and more exclusive features. Ai is building one of the world’s hi...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Machine Learning Engineer - Canva AI

    Senior Machine Learning Engineer - Canva AI

    CanvaWorkFromHome, Wellington, New Zealand
    Canva Wellington, Wellington, New Zealand.Join or sign in to find your next job.Senior Machine Learning Engineer - Canva AI. Canva Wellington, Wellington, New Zealand.Be among the first 25 applicant...Show moreLast updated: 30+ days ago
    • Promoted
    Accountant

    Accountant

    Nature Pac LimitedLower Hutt, Wellington, New Zealand
    Nature Pac is a New Zealand-owned supplier of plant-based, eco-friendly food-service packaging.Our products are designed to be recyclable, compostable and biodegradable, helping businesses across A...Show moreLast updated: 5 days ago
    • Promoted
    Ai & Machine Learning Engineer

    Ai & Machine Learning Engineer

    ZespriNew Zealand
    Zespri is more than simply the world's single-largest marketer of kiwifruit.We like to think of ourselves as fruit on a mission and as rebels with a cause : to help people, communities and the envir...Show moreLast updated: 4 days ago
    • Promoted
    Engagement Manager (Sales), Senior Manager, Technology Consulting, Data & Analytics

    Engagement Manager (Sales), Senior Manager, Technology Consulting, Data & Analytics

    Ernst & Young Advisory Services Sdn BhdNew Zealand
    Location : Other locations : Primary Location Only.At EY, we develop you with future-focused skills and equip you with world-class experiences. We empower you in a flexible environment, and fuel you a...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Machine Learning Engineer

    Senior Machine Learning Engineer

    black.aiWorkFromHome, Wellington, New Zealand
    New Zealand (Remote), Auckland (Remote), Wellington (Remote).Ai is building one of the world’s highest-throughput Generative AI platforms, enabling millions of users, from beginners to professional...Show moreLast updated: 30+ days ago
    • Promoted
    Data Scientist (Recommendation Systems)

    Data Scientist (Recommendation Systems)

    BinanceWorkFromHome, Wellington, New Zealand
    Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countrie...Show moreLast updated: 1 day ago
    • Promoted
    Staff Software Engineer, Machine Learning

    Staff Software Engineer, Machine Learning

    SmarterDxWorkFromHome, Wellington, New Zealand
    Staff Software Engineer, Machine Learning.We are looking for a Staff Machine Learning Engineer to help us build a best in class ML ecosystem to advance our product suite with clinical AI.The ideal ...Show moreLast updated: 16 days ago
    • Promoted
    Senior Machine Learning Engineer

    Senior Machine Learning Engineer

    FederatoWorkFromHome, New Zealand
    Federato is on a mission to defend the right to efficient, equitable insurance for all.We enable insurers to provide affordable coverage to people and organizations facing today’s issues—climate, c...Show moreLast updated: 26 days ago
    • Promoted
    Lead Engineer, Xero Ecosystem

    Lead Engineer, Xero Ecosystem

    XeroWellington, Wellington, New Zealand
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surf...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Research Scientist - Generative AI

    Lead Research Scientist - Generative AI

    CanvaWorkFromHome, Wellington, New Zealand
    Lead Research Scientist - Generative AI.Be among the first 25 applicants.Lead Research Scientist - Generative AI.Join the team redefining how the world experiences design.Hey, g'day, mabuhay, kia o...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Machine Learning Research Scientist - Research Engineer

    Senior Machine Learning Research Scientist - Research Engineer

    SmarterDxWorkFromHome, Wellington, New Zealand
    Senior Machine Learning Research Scientist - Research Engineer.As a Senior Machine Learning Research Scientist, you will lead groundbreaking ML research and development at SmarterDx, collaborating ...Show moreLast updated: 16 days ago
    • Promoted
    Engineering Senior Machine Learning Engineer New Zealand (Remote) FullTime

    Engineering Senior Machine Learning Engineer New Zealand (Remote) FullTime

    Leonardo Interactive PtyWorkFromHome, Wellington, New Zealand
    Ai is building one of the world’s highest-throughput Generative AI platforms, enabling millions of users, from beginners to professionals, to create high-quality images and videos with ease.Now par...Show moreLast updated: 30+ days ago
    • Promoted
    Data Scientist, Market Growth Lifecycle

    Data Scientist, Market Growth Lifecycle

    BinanceWellington, New Zealand
    Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countrie...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Data Scientist (Reinforcement Learning / Llm Agent / Vision Language Model - Either 1)

    Data Scientist (Reinforcement Learning / Llm Agent / Vision Language Model - Either 1)

    BinanceWellington, New Zealand
    Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countrie...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    Data Scientist / Algorithm Engineer (LLM) – AI Safety

    Data Scientist / Algorithm Engineer (LLM) – AI Safety

    BinanceWorkFromHome, Wellington, New Zealand
    Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countrie...Show moreLast updated: 18 hours ago
    • Promoted
    • New!
    Data Scientist (Reinforcement Learning / LLM Agent / Vision Language Model - either 1)

    Data Scientist (Reinforcement Learning / LLM Agent / Vision Language Model - either 1)

    BinanceWellington, Wellington, New Zealand
    Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countrie...Show moreLast updated: 18 hours ago