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Brand Activation Executive

Brand Activation Executive

Goodman Fielder Pty LimitedNew Zealand
5 hours ago
Job description

### Job Description

  • About the Role
  • We're on a journey to revolutionise our business and with Retail media being one of the fastest growing media channels we're looking for someone who can think big to create impact and support driving this momentum. The role is responsible for delivering engaging customer experiences in both Retail bricks-and-mortar and digital store environments, the development of Point of Sale (POS), and e-commerce planning to support Omnichannel execution to drive business growth.
  • Specifically, you will be responsible for :
  • Support the execution of channel activations in-market built with a deep understanding of the shopper to achieve brand objectives. Omnichannel asset development, planning execution of activation activities and priorities across Retail in-store and online.
  • Support the portfolio & marketing team to effectively manage key activities to deliver the Retail activation calendar.
  • Support the development of key marketing campaigns as the activation lead.
  • End to end project management of POS development to brand strategies, managing POS stock on hand, balancing quality and budget to achieve activation timelines.
  • Support the sales team to effectively deliver key customer initiatives
  • Communication of brand standards and marketing programs to key stakeholders (internal & external)
  • Complete evaluation of in-market activities.
  • What you need :
  • Experience in shopper, brand, trade or channel in an FMCG, on premise or off premise environment
  • Agency experience a bonus
  • Demonstrated project management and organizational skills to deliver brilliant execution
  • Strong internal and external stakeholder management
  • Ability to deliver to key milestones and deadlines accurately and effectively
  • Strong communication (both written and oral) and numerical skills
  • Retailer and Customer understanding an advantage
  • Experience working with shopper data and sights preferredGoodman Fielder are a leading regional food company across Australia, New Zealand and Asia Pacific, delivering some of Australia's most iconic and trusted brands including Wonder, Helgas, La Famiglia, White Wings and Praise.We believe that success comes down to our people. We're driven by our values – Create Clarity, Better Together, Own It, and Collective Curiosity. – and we're committed to creating a workplace where everyone can thrive. With operations spanning the APAC region, we offer real opportunities to grow your career across functions, brands and borders.
  • Iconic brands
  • – Work with some of AUs most trusted and loved food brands.
  • Career growth & development
  • – Genuine progression pathways across functions, brands, and countries.
  • Supportive culture
  • – Flexible working options and a collaborative, values-driven team.You'll be part of a collaborative environment where your ideas matter, your skills shine, and your impact is felt across the business.### LocationThe easiest way to use the Job Search is to enter one or more wordsas Keywords and the Job Search will find jobs with any of your keywords in theskills, position title or location. However, the job search has more advancedsearching capabilities that allows you to include, exclude or even match wordstogether.A keyword is any word you wish to pinpoint in yoursearch. It may be a skill you have, a company you wish to work for, or thename of a particular project you want to look for.#### Spaces and Case SensitiveLeave one space only between words and do not include commas (
  • ).The search field is not case sensitive.
  • Example :
  • Account Management
  • #### Intelligent Alias MatchingThis technology looks for and matches all commonly used / abbreviated terminology to ensure you get themaximum results to your search.
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  • Accounts Receivable
  • ,the search will look for accounts
  • rec
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Activation Executive • New Zealand

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