Sales Rep – Scaling Sustainability at Critical.

Overview

Sales Rep – Scaling Sustainability at Critical. We are hiring a part-time Sales Rep to support rapid growth and close deals with architects, designers, and brands who want to use Cleanstone.

Location : Remote (NZ-based preferred). Commitment : Part-time ~24 hours / week (3 days, flexible), contract. Start Date : ASAP.

About Critical.

Critical. is rewriting the narrative for plastic waste. Our flagship material, Cleanstone, is made from 100% recycled plastics and is leading the charge in sustainable building materials. We aim to be the Apple of green design and circular building materials—cutting-edge, beautiful, near carbon neutral, circular, and transformative. We work to reduce climate change and plastic pollution and partner with iwi Māori and indigenous communities to deploy our technology globally. We are a Māori company focused on uplifting the mauri of te taiao and the wellbeing of our whenua, rivers, and oceans.

We started Critical. to be good tīpuna (ancestors) so generations beyond us can thrive. Over the last 6 years we have developed world‑leading technology to transform hard-to-recycle plastics into durable materials that accelerate circularity in the built environment.

Our journey includes : Rui starting Critical. from a design background, growing from a spare room to a pilot plant, receiving Seed funding, and participating in the Startmate Accelerator, with a vision to expand across Aotearoa and Australia and beyond.

The Role

We’re growing fast and inbound leads are flowing. This role is not a cold-calling position; you will work with existing leads and help reduce sales cycle, respond quickly, and close deals with architects, designers, and brands who want to use Cleanstone.

Responsibilities include :

• Manage ~20+ active deals weekly in Pipedrive
• Respond to new leads within 8 hours (first call + email)
• Qualify projects, send samples, and lock in review calls
• Prepare and send quotes within 24 hours
• Follow our proven playbook to maintain momentum (no deal idle >

3 days)

Who You Are

You’re more than a salesperson—you’re a trusted guide who listens and helps customers imagine what’s possible with Critical. Cleanstone. You’re detail-focused, organized, and thrive in a pipeline environment.

Must-Have Skills & Attributes

Nice-to-Haves

Why Join Critical.?

Remuneration & Commission

How to Apply

Send your CV and a cover letter to telling us why you’re the sales guide we need. Bonus points if you share examples of deals closed in architecture, design, or building materials.

Our Values

As a Māori company we uplift the mauri of te taiao as our health and wellbeing depend on the environment. We plan to foster partnerships with iwi Māori and other indigenous communities as we scale globally. We value great people and strive to create tūrangawaewae for our team, manaaki each other, and pursue a future where te taiao and people thrive. We are guided by Māoritanga, believing in the connection between people and the natural world, and we aim to restore the environment for future generations.

Kaihoahoa atawhai. Invention by empathy. By stepping in the shoes of those we serve, we use design, technology and business innovation to invent products that improve life for all. Whāia te iti kahurangi. Ambitious to change the world. We invite you to join us in creating a future where beauty and sustainability coexist and to help Critical become a global force for positive impact.

Seniority level

Employment type

Job function

Note : This posting contains core information about the role and requirements. Locations and timelines may be updated as needed.

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