Senior Paid Media Manager

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About Envato

Everything we do is to empower creative professionals to thrive, with unlimited access to high-quality assets, tools, tutorials and more. Essentially, we exist to empower creatives to thrive.

We proudly support the lives of creative professionals all over the world, from web developers and graphic designers, to marketers, videographers, photographers and more. We’ve built a community where anyone can get their creative projects done, and where creators bring their ideas to life and in the process, earn a living doing what they love.

We’re a global values led company, blending purpose and profit, and a passionate B Corp we are committed to making a positive impact on the communities we engage in. We have long embraced flexible ways of working, and we’re proud of how we keep our global team connected. Our roles can be based across Australia, New Zealand and Mexico.

You can read more about us on our company blog, including news of our acquisition by Shutterstock Inc in 2024.

About The Role

As the Senior Paid Media Manager, you will be a strategic leader, spearheading the development and execution of global, full-funnel paid media campaigns across social channels, as well as display and programmatic networks. This pivotal role is responsible for driving significant customer acquisition, enhancing brand awareness, and maximising ROI through data-driven strategies and innovative campaign execution.

What You’ll Be Doing

• Design and execute sophisticated, full-funnel marketing campaigns that connect with target audiences across a variety of platforms including social (Meta, Pinterest, LinkedIn), YouTube, display, and programmatic.
• Leverage advanced audience segmentation, personalized messaging, and A / B testing methodologies to optimize reach and efficiency across digital channels.
• Manage and optimize significant media budgets, ensuring efficient allocation across channels, rigorous monitoring of performance, and delivery required return on investment (ROI)
• Partner with the Analytics team to establish robust measurement frameworks, define key performance indicators (KPIs), generate comprehensive performance reports, and translate data into actionable insights for continuous optimization and growth
• Collaborate closely with in-house creative teams to provide direction, feedback, and data-driven insights, ensuring the development of high-impact ad creatives that achieve campaign objectives
• Proactively stay ahead of the latest paid media trends, algorithm updates, and emerging technologies, to maintain a competitive edge and drive future growth.
• Cultivate strong relationships with key advertising platforms, staying informed about new features and beta opportunities, and advocating for our needs.

About You

Life at Envato

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Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Technology, Information and Internet and IT Services and IT Consulting

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