Social and Content Producer

At Sony Music, we fuel the creative journey, and we love for you to be part of this! Across 60 countries, we’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record.

We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Supporting a diverse roster of international superstars, developing and independent artists, and visionary creators, our team are passionate and energetic, and foster a supportive, inspiring and creative place for all our team - be it artists, producers or team members!

About the role :

We\u2019re looking for a creative and digitally-savvy team player to join our marketing team in a junior-to-mid level role.

This is a hybrid position that blends social media management, digital advertising, influencer marketing, and hands-on content creation across image and video formats.

You\u2019ll be at the heart of our campaigns, helping shape how our artists connect with audiences across New Zealand and around the globe.

What you’ll do

• Content Strategy & Production : Capture, create, and curate high-quality content in various formats such as video, basic animation (i.e. adding lyrics / titles), infographics, images, and social media posts.
• Generate ideas for engaging and relevant content based on target audience and business objectives.
• Contribute to the production process, including scripting, shooting, editing, and post-production tasks.
• For larger briefs, collaborate with external creatives (e.g. photographers, videographers, editors) by preparing briefs and coordinating content shoots.
• Plan and execute content capture for touring artists and events.
• Develop content strategies for artists’ social media channels.
• Social Media & Owned Channels : Manage Sony Music’s local social media platforms including Instagram, TikTok, Facebook, and Twitter.
• Manage Sony Music’s website – keeping it engaging and up to date.
• Develop and implement social content strategies aligned with broader campaign goals.
• Develop and maintain a content calendar to plan and schedule content releases.
• Monitor performance and engagement and share insights with the team.
• Collaborate with marketing teams and stakeholders across the business to define social media and content strategies aligned with artist and brand goals and objectives.
• Work closely with artists, managers, brands and internal teams to craft digital storytelling narratives that reinforce an artist’s identity, brand loyalty and cultivate community across platforms like TikTok, Snapchat, YouTube, Meta, Discord, and emerging channels.
• Build out content strategies that align with the visual identity of our artists and brands, alongside commissioned artwork, video and photoshoot creative execution for campaigns.
• Develop and implement strategies that drive first-party acquisition and engage fans, building and strengthening artist audiences in creative and innovative ways.
• Digital Marketing : Set up and manage paid digital campaigns, particularly across Facebook Ads Manager and TikTok Ads.
• Monitor campaign performance in real time, optimising as needed and reporting results back to the team.
• Develop and execute CRM campaigns for international artists - either from scratch or by localising global initiatives - ensuring compliance and integration of first-party data strategies.
• Platform Optimisation : Monitor and optimize content for search and algorithms to improve visibility and organic reach.
• Stay ahead of platform trends, new technologies, algorithm changes, and creator tools. Identify new digital opportunities for artist storytelling and fan interaction across DSPs and social ecosystems. Educate the wider label on how to infuse them into artist campaigns.
• Stay on top of music and pop culture trends to ensure Sony Music’s creative output stays relevant and resonates with both emerging and established talent.
• Conduct content and social media audits and competitor analysis to identify opportunities for improvement.
• Influencer Marketing : Identify and engage with influencers and content creators to promote campaigns.
• Build and maintain strong relationships with partners in the influencer community.
• Keep creators updated on new releases and foster a collaborative network.
• Admin & Team Support : Liaise with our legal team to coordinate contract creation (e.g. for content creators, photographers, and competition T&Cs).
• Provide general support to the wider team, including assistance at events and occasional errands.
• Continuous Learning : Stay updated on emerging social media and content trends, digital marketing techniques, and industry developments.
• Experiment with new formats and channels to enhance content effectiveness.

What you’ll bring

What we offer

Passionate about our people, we provide some great opportunities for our team members to embrace, some of these on offer :

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy : Please read our privacy policy before beginning the application process and agree to its terms before submitting your information.

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