Lead Content Writer

Overview

Have you dreamed of a job that combines your love of the outdoors and exploring New Zealand with meaningful work? Looking to join a thriving tourism company where your skills make a real impact? Want to work in a fun, supportive environment with a team that genuinely enjoys what they do? This could be your next adventure.

Who is Wilderness?

Wilderness is a New Zealand–owned family business that’s been at the forefront of tourism for over 20 years. We rent premium motorhomes to both locals and international visitors, and we’re also the exclusive New Zealand distributor for some of Germany’s top motorhome brands.

We’re here to help our customers create unforgettable journeys across Aotearoa in beautifully crafted European motorhomes. But it’s not just about the vehicles—it’s about the experience we deliver, which our glowing reviews speak volumes about.

With tourism in full swing and strong demand for our products and services, now’s a great time to join the Wilderness team.

What will you do?

We are seeking a highly skilled and strategic Lead Content Writer to join our growing marketing team. This isn’t just a writing role; we’re looking for a visionary who deeply understands our audience, can craft compelling narratives, and consistently deliver content that drives measurable business results. If you’re a research-driven individual who thrives on creating content that resonates with both humans and algorithms, we want to hear from you.

As our Lead Content Writer, you will be responsible for :

• Audience-Driven Content Development : Spearhead the creation of high-quality, engaging, and insightful blog posts, articles, website copy, and other written content that aligns with our brand voice and marketing objectives. Your content will be designed to attract, educate, and convert our target audience, driving engagement and fostering customer loyalty.
• Strategic Content Planning : Collaborate closely with the marketing team to develop comprehensive content strategies that directly support our business goals (e.g., lead generation, brand awareness, thought leadership). This includes identifying key topics, understanding audience pain points, and mapping content to different stages of the customer journey.
• Content Pipeline & Project Leadership : You will own our content production, driving the entire content pipeline. This includes managing our content calendar, overseeing the production and timely implementation of content pieces, whether written by you or external writers. You'll also be responsible for managing magazine ads and ensuring their content is ready and delivered on schedule. Your exceptional planning and organizational talents will be key to success in this area.
• Audience Resonance Expert : Proactively research and analyse our target audience's needs, preferences, and online behaviour to ensure all content produced not only addresses their queries but genuinely resonates with their interests and challenges. You'll be adept at identifying the "why" behind their searches and crafting content that provides true value.
• SEO and LLM Writing : You'll also strategically structure and format content to be easily digestible and understandable by large language models (LLMs), ensuring our content performs well in evolving search landscapes and AI-powered information retrieval.
• Research & Data-Driven Content : Serve as our in-house researcher, gathering data, statistics, expert opinions, and industry insights to support content claims and provide authoritative, credible information. You'll be skilled at synthesising complex information into clear, concise, and compelling narratives.
• Performance Monitoring & Optimisation : Track and analyse content performance metrics (e.g., traffic, engagement, conversions) and use these insights to continuously refine our content strategy and optimise future content for better results.
• Brand Voice & Consistency : Act as a guardian of our brand voice, ensuring all written content maintains a consistent tone, style, and messaging across all platforms.
• Collaboration & Communication : Work effectively with cross-functional teams, including product management, sales, and information technology, to ensure content aligns with overall business objectives and campaigns.

What we need from you

7 reasons why you would want to be part of our team

Caring deeply about our people comes naturally to us. That’s why we are committed to fostering a diverse and inclusive workplace where all team members are valued, respected, and given equal opportunities. We encourage applicants from all backgrounds to apply. Learn more by reading our Diversity, Equity, and Inclusion (DEI) policy at

If the above is you - apply now with your CV and cover letter that outlines why you are the right fit for this role and why you want to join the team. Only candidates who send both documents will be considered for this position.

Application questions

Your application will include the following questions :

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