Senior Designer, Toys – Overview
Senior Designer – Join the award-winning Design Team at ZURU Toys and drive creative impact across our toys portfolio.
ZURU is on a mission to disrupt across industries and challenge the status quo through radical innovation and automation.
Founded in
ZURU Toys re-imagines what it means to play, while ZURU Tech leads a building revolution and ZURU Edge pioneers new generation FMCG brands.
Responsibilities
Design & Execution
Develop and execute brand-aligned visuals for digital (social, e-comm), video (showroom assets), and retail (shelf, POS)
Lead asset production from concept to delivery—including planning and art directing photoshoots, animation, and motion content
Translate brand and product narratives into engaging, cohesive visual campaigns across formats
Create motion assets in After Effects and Premiere Pro—such as animated content, reels, and short-form brand videos
Collaborate with the in-house 3D / motion team to bring creative ideas to life
Build brand guidelines, mood boards, and design templates that reflect each brand's tone and strategy
Work cross-functionally to deliver high-impact creative that supports global campaigns
Brand Development & Quality
Refresh and evolve visual identities to stay trend-forward and category-relevant
Apply insights from toy trends, packaging, and kids' content culture into visual outputs
Ensure creative output meets brand, quality, and colour standards across all formats
Oversee production workflows and manage delivery of packaging and promotional materials
Brief and guide external partners including illustrators, animators, and photographers
Champion visual standards and brand integrity across teams
Partner with marketing, product, and sales to align creative with business goals
Participate in brainstorms to shape new brands, products, and campaign directions
Skills & Experience
5–8+ years' experience in a similar senior design role
Tertiary qualification in Graphic Design or a related field
Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere Pro) and Figma
Strong skills in layout, typography, colour theory, animation, and attention to detail
Creative problem-solver with a fast, flexible workflow
Proven ability to manage multiple projects to tight timelines
Collaborative and self-directed, with excellent communication skills
Experience using project management tools such as Hive, Airtable, or similar platforms
Added Advantage If You Have
Experience with 3D design tools such as Cinema 4D or Blender
Illustration and storyboarding capabilities
Familiarity with trends in toy branding and digital-first marketing
Experience managing or briefing external creative teams or agencies
Life at ZURU
ZURU is on a quest to re-imagine tomorrow.
With a high-performing culture that encourages excellence, our team works toward ambitious goals, learning, performing, and improving together—all while having fun.
We empower talented individuals to do their best work every day.
As ZURU is on a fast-growth trajectory, there are opportunities here that you won't find anywhere else.
Get to know us better by checking out @lifeatzuru on Instagram or visiting .
What We Offer
Culture for Growth
Health & Well Being Benefits
Global Opportunities
Surrounded by an A-Player Team
Competitive Remuneration
Lots of fresh fruit, coffee, pals fridge and more
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses.
These tools assist our recruitment team but do not replace human judgement.
Final hiring decisions are ultimately made by humans.
If you would like more information about how your data is processed, please contact us.
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Senior Designer Toys • Auckland, Auckland, New Zealand