Marketing and Brand Manager

We are storytellers, advancing our national conversation by making great opera.

New Zealand Opera is Aotearoa’s leading opera company, committed to artistic excellence and cultural leadership. By telling stories through the power of the human singing voice, we serve our communities, our artists, and our artform, ensuring a vibrant and sustainable presence for opera in New Zealand.

The role

As Marketing and Brand Manager, you’ll be at the heart of a compact, cross‑functional team, working closely with high‑profile artists and internal teams to deliver brand and campaign activity year‑round. Reporting directly to the General Director, you’ll oversee the full scope of NZ Opera’s marketing strategy and activities, crafting and executing campaigns across advertising, digital, and communications.

Your regular duties will include :

• Developing and leading strategic marketing and communication plans aligned with NZ Opera’s goals
• Evolving and implementing brand guidelines, ensuring consistency and alignment with strategic objectives
• Overseeing all digital and traditional communication channels, including web, social media, email marketing, and print
• Driving compelling brand storytelling and ensuring creative consistency in copy, tone, and design
• Leading the creative process for advertising and communication campaigns, from concept to delivery
• Managing content strategies for owned and paid channels, including design, copywriting, video, and photography
• Formulating media strategies to maximise campaign ROI and achieve box office targets
• Collaborating with the General Director, Artistic Director, and other teams for season planning and campaign launches
• Leading and mentoring the Marketing Assistant, fostering professional growth and high engagement
• Analysing campaign performance, conducting market research, and reporting on key metrics to inform strategy
• Planning and managing the annual marketing budget, ensuring accuracy and adherence
• Representing NZ Opera marketing to the Board, senior leadership, and external partners as required

About you

We’re looking for someone with :

Why join NZ Opera?

We are based in Parnell, Auckland, and while you would be expected to work predominantly from the office, we do allow regular work‑from‑home days.

Poipoia te kākano kia puāwai – Nurture the seed and it will blossom

Ready to make your mark in arts marketing? Apply on Seek with your CV and cover letter today.

#J-18808-Ljbffr