Chief Marketing Officer

Base pay range

NZ$340,000.00 / yr - NZ$385,000.00 / yr

At Tracksuit, we’re building the world’s most loved brand tracking platform - now tracking in 25 markets and trusted by over 1,000 brands globally. We believe that great brands are built on creativity, care, and consistency - and that’s exactly how we’re building Tracksuit. We’re growing fast globally (we launched 17 new markets last week!), and we’re on the lookout for a Chief Marketing Officer to help us define and amplify the next chapter of our story.

As our Chief Marketing Officer, you’ll lead the global marketing team and shape how the world meets, understands and falls in love with Tracksuit. You’ll craft and elevate our brand story, build demand across markets, and deepen our connection with the communities we serve.

You’ll also champion what it truly means to be a brand believer. At Tracksuit, we turn brand health measures into meaningful outcomes, the kind that help brand believers everywhere (marketers, agencies, and media platforms) build great brands and strengthen their reputations. To do this well, you’ll need to bring your own conviction : a deep belief in brand, its commercial power, and its ability to move people and businesses forward.

You’ll sit on the Executive Leadership Team (ELT), playing a key role in scaling Tracksuit with care, creativity, and global ambition.

This is an opportunity for a world class marketing leader who’s equal parts strategist, storyteller, and operator. Someone who can inspire big creative ideas, drive commercial results, and build systems and teams that scale beautifully.

What You’ll Do

• You will be a highly visible ambassador for Tracksuit : speaking, writing and representing us publicly.
• Being a thought leader on brand, marketing and measurement.
• Own Tracksuit’s global brand strategy, positioning, and creative direction – protecting and evolving our voice to ensure every touchpoint feels distinctly “Tracksuit.”
• Accountable for planning cycles, operational excellence and scaling processes and cross‑functional rituals.
• Build strong strategic relationships in the ecosystem.
• Lead integrated, data‑informed campaigns that turn awareness into high‑quality demand, building a world‑class demand engine in partnership with Sales and Product.
• Grow our global reputation and community through authentic PR, community, events, and distinctive storytelling that reflect our energy and purpose.
• Transform product‑value customer insights into powerful narratives that drive adoption, advocacy and customer obsession.
• Build scalable marketing systems, automation, and analytics frameworks that help us measure what matters and continually improve.
• Champion responsible AI adoption within marketing, building fluency and confidence in how technology can enhance creativity, productivity, and insight, without losing our human‑centred approach.
• Contribute as a member of the ELT, shaping our global strategy, aligning teams across markets, and role‑modeling authentic, values‑led leadership.

What Success Looks Like

That’s the role, so who are you?

Why join us at Tracksuit?

Tracksuit is one of Australasia’s fastest‑growing startups – and at just over 4 years old, we’re already partnering with 1,000+ amazing brands across NZ, AU, the US and UK including Doordash, Mars, Bondi Sands, Unilever, Grüns and many more. We have grown our revenue by more than 10× in the last few years and have had over 200% year‑on‑year growth in the US.

We’re building the common language for brand – and we’re doing it with a globally distributed, tight‑knit, and ambitious team. We’re all about transparency, trust, learning, and building something we’re proud of.

Here’s a few things we think make Tracksuit a great place to work

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We practice transparent compensation at Tracksuit, which means we put a real focus on fair compensation for our people and their roles. We run comprehensive full‑cycle comp reviews annually, as well as rolling promotions when you’ve levelled up. Your salary is supplemented with our best‑in‑class benefits package, as well as generous ESOP.

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Transportation, Logistics, Supply Chain and Storage

Location : Auckland, New Zealand

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